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New Hex-Nut Pokemon to Boost Nintendo's (NTDOY) Switch Sales

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Nintendo (NTDOY - Free Report) recently launched two new games globally, namely Let’s Go Pikachu and Let’s Go Eevee, for its popular Switch console.

The company has undertaken an innovative strategy to lure gamers. Customers buying the new games can only sync their Switch consoles and smartphones through a Bluetooth connection. This allows the transfer of monsters from the console to the Pokémon Go mobile app and enables the gamers to unlock Meltan, a new character that resembles a Hex-Nut.

However, Nintendo’s strategy is also drawing criticism from many players as it entails spending $360 to buy a Switch and a Let’s Go game. This makes it difficult for the players to complete their collections in Pokémon Go. Notably, the free-to-play Pokémon Go mobile game has a gamer base of more than 850 million.

Management stated that Meltan gained traction among Pokémon social media users within hours of the game’s release. Per Bloomberg, which cited data from analysts, the new character can help Nintendo sell 7.5 million units of the new titles by March 2019.

More importantly, the new titles are expected to help Nintendo boost Switch console sales this holiday season.

Nintendo Co. Price and Consensus

Switch to Steer Away Competition

Switch has been a major growth driver for Nintendo since its release in March 2017. As of Sep 30, 2018, the company sold hardware and software of 22.86 million units and 111.10 million units, respectively.

Switch sales (hardware and software) increased significantly year over year in the first half of the year. Sales of hardware increased 3.1% to 5.07 million units, while that of software surged 91.3% to 42.13 million units.

This sales momentum is expected to continue with the release of the Pokémon games, along with the upcoming launch of Super Smash Bros. Ultimate in December, which accounts for the console’s biggest software release of the year.

Apart from original title releases, Nintendo’s partnership with third parties for providing a diversified gaming experience to its users on the Switch platform is a positive.

Notably, Take Two (TTWO - Free Report) launched Sid Meier's Civilization VI on Nintendo Switch, which is expected to gain an edge over Sony’s PS4. Additionally, Electronic Arts recently announced the release of FIFA 19, which won the best sports award at the Electronic Entertainment Expo (E3) 2018, on the Switch console.  

With a terrific game lineup and bolstering partnerships, Nintendo’s Switch is expected to steer away competition from the likes of Sony’s PlayStation 4 and Microsoft’s (MSFT - Free Report) Xbox One.

Nintendo currently holds a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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