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Alliance Data Eyes Strategic Options for Epsilon, Conversant

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Alliance Data Systems Corporation is looking to explore strategic alternatives for its Epsilon business and its digital media arm Conversant. The strategic alternatives include potential divestiture of the business.

In 2004, Alliance Data acquired Epsilon Data Management, a leading provider of integrated direct marketing solutions, for $300 million to ramp up its marketing capabilities and fortify presence in North America. Conversant, a leading global provider of data-driven marketing and loyalty solutions, was acquired by Alliance Data in a cash stock transaction in 2013 and was merged with Epsilon.

The Epsilon business has been witnessing waning sales for some time. The top line, through the first nine months of 2018, decreased 4% attributable to declines in lower margin agency and site-based display product offerings. In fact, continued weakness in certain Epsilon product offerings and the initial impact of strategic initiatives induced the company to lower its 2018 net revenue and pro-forma revenues guidance to $7.9 billion and $8.2 billion, respectively.

The Zacks Rank #3 (Hold) financial transaction service provider noted that enhancing Epsilon's exclusive assets requires growth and capital allocation strategies. However, its operations differ from its Card Services business (contributing lion’s share in total revenue). Thus, to unlock full potential of Epsilon, Alliance Data has decided to explore strategic alternatives. Also, following a divestiture, the company expects to intensify focus on growth and realignment for Alliance Data 2.0.

Alliance Data has stated that if the divestiture materializes, the proceedings will be deployed to de-lever its balance sheet as well as return capital to shareholders via dividends and share buyback. The company aims to lower corporate leverage ratio to 2.2 or lower by 2018-end.

Shares of Alliance Data have lost 23.5% year to date against the industry’s increase of 12.7%. Organic growth strength, a realigned portfolio and effective capital deployment should help the stock turn around.
 


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