Twitter (TWTR - Free Report) continues to add new features to attract users to its platform and drive engagement levels. Recently, the social media giant announced that it will allow users to hide replies to their tweets.
Prior to this development, users could only block or mute offensive replies on their tweets. The report option will only work for those accounts that violate Twitter’s policies.
This “moderation” feature marks the company’s effort to improve overall conversational health on its platform by helping users get rid of online trolls and abuse.
However, the hidden replies can be viewed by users on selecting the “View Hidden Tweets” option.
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Twitter is following the footsteps of other social media giants including Alphabet’s (GOOGL - Free Report) YouTube and Reddit in developing this feature. Notably, the company is receiving appreciation as well as backlash for the same.
While the new feature benefits the user by giving them complete control over their tweet, it can also be misused by them to censor replies, which contradict their viewpoints. Moreover, politicians can hide replies on their tweet, which contain legitimate factchecks.
Even with the option to unhide the tweets, some of the users may not be willing to do so. Consequently, they will miss critical points in the conversation.
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