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Breaking Down Nike's Q3 Earnings Outlook Ahead of March Madness

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Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains details what to expect from Nike’s (NKE - Free Report) third-quarter fiscal 2019 financial results that are due out after the closing bell on Thursday, March 21. The episode dives into estimates for North America, China, footwear, and much more, with Nike set to take center stage during NCAA March Madness.

Nike stock opened trading Monday morning at $87.22 a share, just below its 52-week and all-time high. The company is scheduled to report its Q3 fiscal 2019 financial results the same day the NCAA tournament starts.

Nike sponsors some of the biggest names in the college basketball, including the four No. 1 seeds. This helps it stand out against rivals Adidas (ADDYY - Free Report) and Under Armour (UAA - Free Report) . And all of the negative press surrounding Duke star Zion Williamson over the last few weeks flipped after he came back over the weekend looking better than ever.

Nike has remained a giant in terms of collegiate and professional sports, while becoming more important in fashion. Nike is also an athleisure powerhouse, which is a good sign for the company as the likes of Lululemon (LULU - Free Report) and others continue to expand in a market that doesn’t look ready to slow down anytime soon.

Furthermore, Nike has pushed deeper into mobile and digital commerce as part of its larger direct-to-consumer push in the Amazon (AMZN - Free Report) age. Nike’s outsized impact across Twitter (TWTR - Free Report) and Instagram (FB - Free Report) compared to its peers is almost shocking. And the company hasn’t abandoned its wholesale business. Instead, Nike has focused on more strategic efforts with the likes of Nordstrom (JWN - Free Report) , Dick’s Sporting Goods (DKS - Free Report) , Foot Locker (FL - Free Report) , and a few others.

Nike’s growth in North America is expected to continue in Q3. Plus, the company is projected to post double-digit sales in Greater China for the 19th quarter in a row. With that said, Wall Street will be closely watching Nike’s performance in the world’s second-largest economy as its slowdown has hurt the likes of Apple (AAPL - Free Report) , Alibaba (BABA - Free Report) , and others.

Overall, Nike’s Q3 revenue is projected to jump 5.7%, based on our current Zacks Consensus Estimate. At the bottom end of the income statement, Nike’s adjusted quarterly earnings are projected to dip 8.8%. Despite this expected decline, the company has seen some positive earnings estimate revision activity recently and its longer-term outlook appears strong.  

Investors should also note that Nike stock has outperformed its peers and its valuation picture is hardly stretch at the moment. And Nike is a dividend payer that sports a Zacks Rank #2 (Buy) at the moment.

As a reminder, if you feel that we missed something, or if you have any topic suggestions, shoot us an email at Make sure to check out all of our other audio content at, and remember to subscribe and leave us a rating wherever you listen to your podcasts.

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