Alphabet’s (GOOGL - Free Report) division Google is leaving no stone unturned to strengthen presence in the cloud market with the aid of its robust offerings.
Google Cloud’s launch of Anthos which is its hybrid cloud product is a testament to this fact. Notably, the new product which was first showcased at Google Cloud Next 2019 event is an updated version of Cloud Services Platform unveiled at Google Cloud Next 2018.
The company is leveraging the open-source container orchestration system, Kubernetes, and on-premise data centers to enable Anthos to aid in management of hybrid cloud or multiple cloud deployments in case of running managed container services.
The most important feature of Anthos remains its ability to adapt various data center environments into a single managed service. This feature enables users to run their applications not only on Google Cloud servers but also across servers of other cloud service providers.
This flexibility is likely to strengthen the adoption rate of Google Cloud, which in turn will bolster presence in the cloud computing space.
Hybrid Cloud Holds Promise
Increasing business data is resulting in massive requirement for hybrid cloud strategy. Moreover, adoption of multi-cloud model to achieve better scalability and attain improved resource utilization is becoming mainstream.
Per a report from MarketsandMarkets, the global hybrid cloud market is expected to hit $97.64 billion by 2023 from $44.6 billion at a CAGR of 17% between 2018 and 2023.
Google’s Anthos enables customers to directly run their older applications on the company’s cloud server without modifying their codes.
Additionally, its single manageable feature will help customers to deploy and manage workloads on other cloud platforms such as Amazon’s (AMZN - Free Report) AWS, Microsoft’s (MSFT - Free Report) Azure and many more without caring about different APIs.
All these are likely to help Google in rapidly penetrating the hybrid cloud market.
Gaining Competitive Edge
Immense growth opportunities in hybrid cloud market are alluring enough to induce other cloud service providers to make advances into it.
Amazon and Microsoft have introduced many products to gain traction among the hybrid cloud customers. AWS’ service namely Outposts with VMware Cloud enables customers utilize the VMware control plane and APIs to run the hybrid environment.
However, Google’s growing focus toward bolstering hybrid cloud capabilities is likely to provide tough competition to these two companies. Google joined forces with Intel to develop “Anthos reference design” by utilizing the Intel’s 2nd-Generation XeonScalable processors.
Further, the company has partnered with 30 hardware and software companies like Cisco, Dell, VMware, Elastic, Splunk and Confluent, to name a few, to support Anthos.
Apart from the launch of Anthos, the search giant teamed up with Hewlett Packard Enterprise (HPE - Free Report) to strengthen hybrid cloud solutions portfolio.
Hewlett Packard will provide validated on-premises infrastructure-as-a-service through HPE GreenLake. It will also offer two HPE Validated Designs for Anthos. These will aid Google Cloud deliver better experience across public cloud and on-premises environments.
All these strong endeavors of Google Cloud are likely to provide a competitive edge against AWS and Azure.
Currently, Alphabet carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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