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Nordstrom to Launch Food & Beverage Offerings in NYC Store

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Nordstrom, Inc. (JWN - Free Report) is all set to enhance customers’ shopping experience with the launch of six unique food and beverage offerings at its first flagship store in New York City. Slated to open doors on Oct 24 this year at 225 West 57th Street, the outlet will be situated near Columbus Circle and provide selection of culinary alternatives.

Moreover, Nordstrom will partner with popular chefs such as Ethan Stowell and Tom Douglas. These esteemed chefs will offer innovative menus and unique dining concepts, complementary to the company’s restaurant portfolio.

Notably, Stowell will open Wolf restaurant, offering Italian dishes and will be located in the third floor of the flagship store. The restaurant will also showcase the bounty of the Pacific Northwest and be a dining destination in Midtown Manhattan. Meanwhile, Douglas will introduce two concepts — Jeannie's and Hani Pacific. Jeannie's will offer pizza, pasta and salad, whereas Hani Pacific is likely to offer Pacific Rim-inspired dishes. Located at the store's lower level, these restaurants will also offer cocktails.

These apart, Nordstrom’s Broadway Bar will feature unique cocktails and small plates from the bar's second-floor vantage point. Bistro Verde, located on the fifth floor, will offer soups, salads, pizzas, pastas, seafoods and desserts. A patio, which is scheduled to open next year, will offer seasonal al fresco. There will also be a Shoe Bar, which will be a cocktail-destination on the shoe floor.

Clearly, these concepts are likely to enhance customers’ experience with dining and cocktail service, and make shopping more convenient. All the aforementioned restaurants will be owned by Nordstrom.

Nordstrom inaugurated its first restaurant around 40 years ago, making food and beverage the vital part of the in-store experience. Presently, the company operates 20 unique restaurant concepts, with 253 offerings in its 119 full-line stores.

Price Performance

Shares of this Zacks Rank #5 (Strong Sell) company have lost 35.1% in the past six months, wider than the industry’s 24.3% decline. This underperformance can be attributed to the company’s strained gross margin trend. Moreover, the company reported lower-than-expected top and bottom lines in first-quarter fiscal 2019. Results were hurt by persistent soft sales in full-price stores. Consequently, management slashed its sales and earnings outlook for fiscal 2019.

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