We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. To learn more, click here. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Service.
You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The web link between the two companies is not a solicitation or offer to invest in a particular security or type of security. ZacksTrade does not endorse or adopt any particular investment strategy, any analyst opinion/rating/report or any approach to evaluating individual securities.
If you wish to go to ZacksTrade, click OK. If you do not, click Cancel.
Millennials — people born between 1980 and 2000 — are increasingly being followed by the investing world. After all, this cohort seems to be a key growth driver of the U.S. economy, outpacing baby boomers in 2015 and reflecting over a quarter of the nation’s population.
Millennials are expected to overtake Boomers in U.S. population this year as their numbers are likely to touch 73 million and Boomers slip to 72 million, per a research house. The research house went on to point out that immigration added “more population to this group than any other” and the millennial population is likely to jump to 76.2 million in 2036.
As this section of the population has chances of making up 75% of the workforce by 2025, businesses that will likely benefit from their habits could offer solid returns to investors. Per research by Global X, millennials now earn about $2 trillion, with income projected to grow to $8 trillion by 2025. Millennials’ spending is likewise expected to rise to $1.4 trillion annually and account for 30% of total retail sales by 2020, according to Accenture(read: Why Millennial ETFs Are Beating the Market).
Against this backdrop, we highlight a few ETF strategies that will benefit from the rise in millennials.
Home Buying: Millennials’ Preference
Though the percentage of millennials staying with their parents has risen over the years, “many millennials are now reaching prime home-buying age — 30 to 35 years old” — and that could drive sales for homebuilding companies.
John Lovallo, home builder analyst for Bank of America Merrill Lynch, noted that “in 2025 there are going to be 3 million more millennials than baby boomers at their peak in 1987,” which could propel the homebuying industry. SPDR S&P Homebuilders ETF (XHB - Free Report) could thus benefit to a great extent (read: ETFs to Grab as US Existing Home Sales Hit a 5-Month High).
Experiences Over Goods
As millennials are viewed as a class that prefers experiences over material goods, more of their earnings are likely to be directed to experiences or events. So, investments related to holidaying and dining out should get prominence. Invesco Dynamic Food & Beverage Fund (PBJ - Free Report) and Invesco Dynamic Leisure and Entertainment ETF (PEJ - Free Report) may be considered by investors due to this preference.
Broader Technology a Sweet Spot
Millennials are known for their obsession with technology. About 92% millennials own smartphones compared with 85% of Gen Xers, 67% of Baby Boomers (and 30% of the Silent Generation, according to an analysis of Pew Research Center data, released in May 2018. Apart from these, downloading music/videos, watching TV online are common practices among millennials. A huge section of millennials (85%) are quite savvy with social media.
Millennials are currently the driving factor behind organic produce sales. This section of the population is health conscious and aware of the importance of food standards and production methods. This bodes well for Global X Health & Wellness Thematic ETF and The Organics ETF .
Want key ETF info delivered straight to your inbox?
Zacks’ free Fund Newsletter will brief you on top news and analysis, as well as top-performing ETFs, each week. Get it free >>
See More Zacks Research for These Tickers
Normally $25 each - click below to receive one report FREE:
Image: Bigstock
Ride the Millennial Wave With These ETFs
Millennials — people born between 1980 and 2000 — are increasingly being followed by the investing world. After all, this cohort seems to be a key growth driver of the U.S. economy, outpacing baby boomers in 2015 and reflecting over a quarter of the nation’s population.
Millennials are expected to overtake Boomers in U.S. population this year as their numbers are likely to touch 73 million and Boomers slip to 72 million, per a research house. The research house went on to point out that immigration added “more population to this group than any other” and the millennial population is likely to jump to 76.2 million in 2036.
As this section of the population has chances of making up 75% of the workforce by 2025, businesses that will likely benefit from their habits could offer solid returns to investors. Per research by Global X, millennials now earn about $2 trillion, with income projected to grow to $8 trillion by 2025. Millennials’ spending is likewise expected to rise to $1.4 trillion annually and account for 30% of total retail sales by 2020, according to Accenture(read: Why Millennial ETFs Are Beating the Market).
Against this backdrop, we highlight a few ETF strategies that will benefit from the rise in millennials.
Home Buying: Millennials’ Preference
Though the percentage of millennials staying with their parents has risen over the years, “many millennials are now reaching prime home-buying age — 30 to 35 years old” — and that could drive sales for homebuilding companies.
John Lovallo, home builder analyst for Bank of America Merrill Lynch, noted that “in 2025 there are going to be 3 million more millennials than baby boomers at their peak in 1987,” which could propel the homebuying industry. SPDR S&P Homebuilders ETF (XHB - Free Report) could thus benefit to a great extent (read: ETFs to Grab as US Existing Home Sales Hit a 5-Month High).
Experiences Over Goods
As millennials are viewed as a class that prefers experiences over material goods, more of their earnings are likely to be directed to experiences or events. So, investments related to holidaying and dining out should get prominence. Invesco Dynamic Food & Beverage Fund (PBJ - Free Report) and Invesco Dynamic Leisure and Entertainment ETF (PEJ - Free Report) may be considered by investors due to this preference.
Broader Technology a Sweet Spot
Millennials are known for their obsession with technology. About 92% millennials own smartphones compared with 85% of Gen Xers, 67% of Baby Boomers (and 30% of the Silent Generation, according to an analysis of Pew Research Center data, released in May 2018. Apart from these, downloading music/videos, watching TV online are common practices among millennials. A huge section of millennials (85%) are quite savvy with social media.
Invesco NASDAQ Internet ETF (PNQI - Free Report) , Global X Social Media ETF (SOCL - Free Report) and Technology Select Sector SPDR Fund (XLK - Free Report) should thus catch investors’ attention (read: Sign In to Social Media ETFs as Twitter Soars on Q2 Results).
Organic & Healthy Food Habits
Millennials are currently the driving factor behind organic produce sales. This section of the population is health conscious and aware of the importance of food standards and production methods. This bodes well for Global X Health & Wellness Thematic ETF and The Organics ETF .
Want key ETF info delivered straight to your inbox?
Zacks’ free Fund Newsletter will brief you on top news and analysis, as well as top-performing ETFs, each week. Get it free >>