Activision Blizzard (ATVI - Free Report) recently released Call of Duty: Black Ops 4’s new content season named Operation Dark Divide, exclusively for PlayStation 4 users.
The new content season features two new multiplayer maps and a new Blackout mode called Heavy Metal Heroes where players can double jump and use new equipment like flare guns and tanks.
Additionally, game developer studio Treyarch concludes the Aether story line with a new zombies experience named Tag Der Toten. A new Blaze Phase Perk and two new Elixirs, Secret Shopper and Power Vacuum, have also been introduced as part of the Aether storyline.
Notably, users with The Black Ops Pass get early access to two additional multiplayer maps, Lair and Launch. The Black Ops Pass is available for users in the Digital Deluxe Edition, the Digital Deluxe Enhanced Edition, the Pro Edition, and the Mystery Box Edition of Call of Duty: Black Ops 4.
Call of Duty: Key Growth Driver
The Call of Duty franchise is one of Activision’s major growth drivers. Notably, the game has been the top-selling console franchise for the company in nine of the last 10 years.
Per a recent announcement, a multiplayer beta version of the company’s upcoming Call of Duty: Modern Warfare game became the biggest success in Call of Duty franchise. The beta version recorded the most number of users, most number of hours played and highest concurrent number of players across PlayStation 4, Xbox One, and PC combined.
Additionally, Activision’s partnership with Tencent (TCEHY - Free Report) to bring Call of Duty to the mobile platform is a key catalyst.
Call of Duty: Mobile will feature maps, modes (including Battle Royale), weapons and characters from across the Call of Duty franchise, including the Modern Warfare and Black Ops series.
Moreover, the company is stepping up investments in other popular franchises. The company expects to deploy more resources in its franchises, including Overwatch, King’s Candy Crush, Warcraft, Diablo and Hearthstone.
Coming to price performance, shares of Activision have returned 15.8%, underperforming the industry’s rally of 19.4%.
Nevertheless, new game releases that feature exciting content and new technology are expected to aid the stock to rebound in the near term.
Year to Date Performance
Activision faces significant competition from the likes of Take Two Interactive Software (TTWO - Free Report) , and Electronic Arts (EA - Free Report) , among others.
Notably, EA has a solid lineup of releases, including the upcoming NBA Live 20, Plants vs. Zombies, and Star Wars Jedi: Fallen Order. Moreover, Take Two Interactive’s recently launched Borderlands 3 has also gained popularity.
Nevertheless, Activision’s franchise strength, exciting content and new releases make it well poised for near-term growth.
Currently, Activision has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here
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