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CenturyLink Augments Network Connectivity to Google Cloud

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CenturyLink Inc. recently expanded its scalable cloud networking solutions for improved connectivity to cloud environment to better serve the evolving demands of business enterprises. The expansion of the Cloud Connect Dynamic Connections service of the company to Google Cloud Platform – a suite of cloud computing services by Alphabet Inc. (GOOGL - Free Report) – will facilitate business enterprises to seamlessly connect and control bandwidth according to their requirements.

The Cloud Connect Dynamic Connections service forms an integral part of the edge computing strategy of companies. Edge computing services allow businesses to route application-specific traffic to where they need it and where it’s most effective — whether in the cloud, the network or on their premises. CenturyLink offers the flexibility to better manage data traffic through real-time network provisioning from the customer premises. This enables low-latency, high-bandwidth applications for faster access to data processing by allowing businesses to efficiently deploy and manage workloads in an agile development model.

By expanding this service on the Google cloud platform, businesses can scale their networks in a cloud-like elastic way while connecting to several data centers across CenturyLink’s fiber optic network. In addition, the company has introduced a simple pay-as-you-go billing model that provides the flexibility to add and remove services as needed, without any long-term liability. Notably, the Cloud Connect Dynamic Connections service also supports Microsoft Corporation’s (MSFT - Free Report) Microsoft Azure and Amazon.com Inc.’s (AMZN - Free Report) Amazon Web Services.

CenturyLink is actively investing in fiber-to-the-tower (FTTH) facilities, and has expanded its fiber-based backhaul services to gain traction in the over-the-top video streaming content. The company has significantly increased broadband speed with continuous investments in network development. Its IPTV rollout is likely to bring further high-speed Gigabit broadband to new markets through the FTTH network infrastructure.

In addition, CenturyLink is focused on bringing improved operational efficiencies through a number of methods, including network simplification and rationalization. This should help the company improve its end-to-end provisioning time and drive standardization. CenturyLink also aims to establish itself as a global leader in cloud infrastructure and hosted-IT-solutions arena designed for enterprise customers. The company’s strong network capabilities, integrated hosting and network solutions are likely to promote growth in the cloud business. CenturyLink views its managed and cloud services as key differentiators from other players in the market.

This Zacks Rank #3 (Hold) stock has declined 20% year to date, while the industry rallied 17.9%. It remains to be seen if the service expansion in the Google cloud can boost the share price of the company in the future. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.



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