Gol Linhas Aereas Inteligentes S.A. (GOL - Free Report) attained record-high sales for a Black Friday campaign. In just 24 hours, the company sold more than 450,000 tickets for travel during the December 2019-June 2020 period, registering a sale of more than R$120 million. São Paulo, Rio de Janeiro, Brasilia, Recife and Salvador attracted maximum number of travelers.
On the first day of promotions, Gol Linhas’ Black Friday sales surged 38% from that recorded in last year’s Black Friday. Additionally, ticket volumes soared 51% year over year. On average, the company offered fares below R$265 with more than 165,000 tickets being sold at a price lower than R$150. The sale period ended on Dec 2, where more than 3 million seats were offered under the promotion.
The Brazilian low-cost airline’s digital channels were accessed by approximately 4 million unique visitors on Black Friday, indicating a 35% jump from the year-ago number. This highlights the strength in the company’s e-commerce platform. So far, Gol Linhas invested more than R$1.5 billion in the e-commerce platform’s growth.
Zacks Rank & Key Picks
Gol Linhas carries a Zacks Rank #3 (Hold). Some better ranked stocks in the same space are Allegiant Travel Company (ALGT - Free Report) , Alaska Air Group, Inc. (ALK - Free Report) and Controladora Vuela Compania de Aviacion, S.A.B. de C.V. (VLRS - Free Report) . While Allegiant sports a Zacks Rank #1 (Strong Buy), Alaska Air and Controladora Vuela carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
Shares of Allegiant, Alaska Air and Controladora Vuela have rallied more than 69%, 11% and 90%, respectively, so far this year.
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