Back to top

Image: Bigstock

Macy's (M) Decent Holiday Sales Number Helps Lift Stock

Read MoreHide Full Article

Shares of Macy’s, Inc. (M - Free Report) rose 2.4% during the trading session on Jan 8 following the department store retailer’s decent holiday sales number that reflected an improvement in trend from the third quarter. Comparable sales on an owned plus licensed basis declined 0.6% during November and December period combined, while on an owned basis, comparable sales fell 0.7%.

Strong digital business and impressive performance at Growth150 stores contributed to results. Moreover, customers responded well to the company’s gifting assortment and marketing strategy. Industry experts pointed that a favorable consumer environment courtesy of a solid labor market and steady wage gains also worked in favor of Macy’s.

Certainly, better-than-expected performance during the festive season, which coincides with the fourth quarter, instills optimism regarding Macy’s quarterly results.


The company has been in a spot of bother for quite some time, thanks to soft mall traffic due to increasing online shopping, stiff competition from discount retailers and threat of tariffs on consumer goods. Experts even pointed that Macy's scrambled to keep pace with the fast-changing fashion trends and scored lower in offering customers with a better bargain option.

With fewer consumers visiting shopping malls and spending more time on e-commerce platforms, some of the brands sold within Macy’s stores started preferring their own standalone stores and making investments to reach consumers directly. All these have been taking a toll on the company. In the third quarter of fiscal 2019, comparable sales on an owned plus licensed basis had fallen 3.5%, while on an owned basis, the metric had decreased 3.9%.

Nonetheless, Macy’s has left no stone unturned to lift performance. From revamping stores to bringing in loyalty program and from embracing new technologies to providing fast delivery options on online purchase or via apps, Macy’s has been looking at every nook and cranny for solutions to stay afloat.

Macy's off-price Backstage locations, Vendor Direct, Store Pickup, Loyalty Program and Growth150 stores are key catalysts. The company also introduced STORY, a concept store and partnered with thredUP, a fashion resale website for consumers to buy and sell secondhand clothing online. The company has added new features to its mobile app — My Wallet, My Store and My Stylist.

Shares of this Zacks Rank #3 (Hold) company have increased 18.3%, compared with the industry’s growth of 3.6%.

3 Stocks Looking Hot in 2020

Target TGT has a trailing four-quarter positive earnings surprise of 8.6%, on average. It carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Ross Stores ROST has a trailing four-quarter positive earnings surprise of 3.8%, on average. It carries a Zacks Rank #2.

The TJX Companies TJX, which carries a Zacks Rank #2, has a long-term earnings growth rate of 10.6%.

Today's Best Stocks from Zacks

Would you like to see the updated picks from our best market-beating strategies? From 2017 through Q3 2019, while the S&P 500 gained +39.6%, five of our strategies returned +51.8%, +57.5%, +96.9%, +119.0%, and even +158.9%.

This outperformance has not just been a recent phenomenon. From 2000 – Q3 2019, while the S&P averaged +5.6% per year, our top strategies averaged up to +54.1% per year.

See their latest picks free >>

Go Deeper With Exclusive Zacks Research

Normally $25 each - click below to receive one report FREE:

Macys, Inc. (M) - free report >>