After Viacom and CBS merged late last year in an all-stock deal, the new media corporation ViacomCBS is working on a new streaming service, according to anonymous sources who spoke with CNBC. It will compete with Netflix (NFLX Quick QuoteNFLX - Free Report) , Disney’s (DIS Quick QuoteDIS - Free Report) Disney+, Apple’s (AAPL Quick QuoteAAPL - Free Report) AppleTV+, and the upcoming HBO Max from AT&T (T Quick QuoteT - Free Report) and Peacock from Comcast (CMCSA Quick QuoteCMCSA - Free Report) -owned NBCUniversal.

The new service will build on CBS All Access, which has been around since 2014, and include Viacom assets like Nickelodeon, BET, MTV, Comedy Central, and Paramount Pictures.

Both an ad-free and ad-supported will reportedly be options, along with a premium version that will include Showtime; the monthly cost is expected to be less than $10.

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