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The Procter & Gamble Company

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P&G is known for its strong brand recognition, diversified portfolio, aggressive cost-saving efforts, impressive product development capabilities and marketing prowess. However, it has been struggling over the past few quarters to boost sales. Significant negative Fx impact, weak volumes, divestures and slowing market growth have been hurting sales. However, the company is investing in its brands and products as well as redesigning the supply chain to improve productivity and organic growth. Also, the portfolio-reshaping plan should allow the company to concentrate better on fewer core strategic brands, thus improving sales and profits.


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