Roku’s (ROKU - Free Report) fourth-quarter 2019 results, set to be released on Feb 13, are expected to benefit from a thriving ad business.
Roku’s expanded licensing partnerships and advertising revenues from The Roku Channel and advertising video on demand (AVOD) partners are expected to have boosted top-line growth in the to-be-reported quarter.
The company witnessed robust growth in monetized video ad impressions in the third quarter, a trend which most likely continued in the to-be-reported quarter on increasing popularity of The Roku Channel.
Additionally, increased streaming hours growth is anticipated to have boosted TV streaming advertising on Roku’s platform with the launch of streaming services — Apple TV+ and Disney+ from Apple (AAPL - Free Report) and Disney (DIS - Free Report) , respectively, during the quarter.
This is expected to have driven customer acquisition ad revenues, subscription ad revenue share and advertising revenue share and thereby aided Roku’s Platform revenue growth in the to-be reported quarter. Roku’s Platform accounted for 68.7% of revenues in the third quarter.
Moreover, the acquisition of Dataxu (a demand-side advertising platform) in the fourth-quarter is expected to have accelerated Roku’s OTT advertising roadmap and enabled the company to provide marketers a single data-driven software solution to plan, buy and optimize their ad spend across TV and OTT. This is expected to have fortified the company’s advertiser base in the fourth quarter.
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Roku, Inc. Revenue (TTM)