The Interpublic Group of Companies (IPG - Analyst Report) , one of the world's leading organizations of advertising agencies and marketing services companies, will be presenting Ten Ground-Breaking Programs at Cannes Lions International Festival of Creativity, 2012. The programs will continue for the period starting from June 17 through June 23.
The Group will have significant on-stage presence in the festival presenting innovative programs on a broad range of topics. Also, on the offstage, Interpublic Group will be contributing 23 agency leaders of the company to serve as jurors at the festival. Nearly 450 of the company’s leaders will be attending.
For over 60 years, the Cannes Lions Awards have set the benchmark for excellence in creative communications. Interpublic’s agencies across the globe will be sending participants, who will be leading seminars on some of the most significant and pressing issues within the advertising industry, including digital marketing, talent, gaming and product innovation.
Recently, during the first quarter of 2012, the Interpublic Group recorded 2.8% organic growth led by Asia-Pacific, Latin-America, the U.S. and U.K. The company’s agency networks, including marketing and digital services, chipped in with strong contributions across these regions. The company witnessed double-digit growth in the auto and transportation and retail sectors, as well as in financial services and food and beverage.
The company's digital capabilities, diversified business model and geographic reach have already proved efficient in offering optimal and affordable solutions to its clients. We believe the above festival will further strengthen and highlight the company’s best-in-industry talent and tools portraying a competitive edge over its peers.
The company is the third largest advertising company in the world offering a range of advertising and marketing communication services, along with public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting services to a broad list of customers in more than 100 countries. The company competes with other industry players such as Omnicom Group Inc. (OMC - Analyst Report) , Publicis Groupe SA (PUBGY - Snapshot Report) and WPP plc (WPPGY - Analyst Report) .
We currently maintain a long-term Neutral recommendation on the stock. The company holds a Zacks #3 Rank, which translates into a short-term (1-3 months) Hold rating.