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Zacks Bull and Bear of the Day Highlights: BOK Financial, Navistar International, Elizabeth Arden, Estee Lauder and Revlon

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For Immediate Release

Chicago, IL – June 14, 2012 – Zacks Equity Research highlights BOK Financial Corp. (BOKF - Free Report) as the Bull of the Day and Navistar International (NAV - Free Report) as the Bear of the Day. In addition, Zacks Equity Research provides analysis on Elizabeth Arden Inc. , Estee Lauder Companies Inc. (EL - Free Report) and Revlon, Inc. (REV - Free Report) .


Full analysis of all these stocks is available at

Here is a synopsis of all five stocks:

Bull of the Day:

We are upgrading our recommendation on BOK Financial Corp. (BOKF - Free Report) to Outperform from Neutral based on the improvements in its credit quality trends amidst an economic recovery along its primary markets. The company's first-quarter 2012 earnings were well above the Zacks Consensus Estimate, aided by growth in net interest revenue as well as fees and commissions revenue.


It also reported growth in commercial loan balances and increased its quarterly cash dividend by a nickel. While a low interest rate environment and regulatory issues are the headwinds, we believe that its diverse revenue mix and favorable geographic footprint will back its growth.

Our six-month target price of $65.00 equates to 14.3x our earnings estimate for 2012. Combined with a quarterly dividend of $0.38 per share, this price target implies an expected total return of 21.2% over that period. This is consistent with our Outperform recommendation on the shares.

Bear of the Day:


Navistar International (NAV - Free Report) is one of the largest truck producers after Daimler and PACCAR. But we are worried about its mounting research and development expenses on the back of stricter regulations by the government, from whom it generates a significant portion of revenues.


Further it faces significant supplier risk, owing to higher dependence on only a few suppliers of components. In the most recent quarter, the company reported a loss of $1.99 per share in sharp contrast to a profit of $1.30 per share in the prior-year quarter and the Zacks Consensus Estimate of $0.67 per share.


As such, we have downgraded the recommendation on the shares of the company from Neutral to Underperform and set a target price of $26.00. This amounts to 50.0X our 2012 EPS estimate.


Latest Posts on the Zacks Analyst Blog:


Elizabeth Arden Buys 2 Give Back Brands

Elizabeth Arden Inc. , a manufacturer and distributor of beauty products, has won global licenses of the Justin Bieber and Nicky Minaj fragrance brands from Give Back Brands LLC.


Give Back Brands LLC is a prestige beauty company creating and marketing leading-edge beauty and fragrance brands. It partners with entertainment artists and other popular figures to create and market its products. The proceeds from Give Back Brands operations are donated to designated charities and also charity campaigns of its celebrity partners.


Justin Bieber launched his debut fragrance brand ‘Someday’ with Give Back Brands in June 2011. According to NPD (a market research firm), ‘Someday’ was ranked the #1 women's fragrance launch of the year 2011. Next in line is Justin Bieber’s ‘Girlfriend,’ scheduled to launch this summer.


International star Nicki Minaj also has an agreement with Give Back Brands to launch her debut fragrance brand, which is scheduled to hit the shelves of prestige U.S. department stores in fall of 2012.


The acquisition of these two from Give Back Brands adds a unique dimension to Elizabeth Arden’s portfolio strategy of powerful celebrity brands.


Elizabeth Arden has a strong foothold in the musician perfume market, and many of its brands are marketed and endorsed by popular artists like Taylor Swift, Mariah Carey, Britney Spears and Hilary Duff.


The acquisition was on the heels of the buyout of the global licenses and certain related assets for the Ed Hardy, True Religion and BCBGMAXAZRIA fragrance brands from New Wave Fragrances, LLC on May 31, 2012.


The True Religion brand was introduced in October 2008 and the BCBGMAXAZRIA women's fragrance debuted successfully in the U.S. in the fall of 2011.


The acquisition of Ed Hardy brand added perfumes like Love & Luck, Hearts & Daggers and Ed Hardy Born Wild men's and several women's fragrances to Elizabeth Arden’s portfolio.


The global beauty product seller expects that the acquisition will be accretive to its earnings in the first half of fiscal 2013. Earnings per share are expected to be in the range of $1.95 to $2.00 and gross margin is expected to expand by 200 to 250 basis points year over year.


The Zacks Consensus Estimate for fiscal 2013 is $2.00 per share.

Elizabeth Arden closely competes with Estee Lauder Companies Inc. (EL - Free Report) and Revlon, Inc. (REV - Free Report) . Currently, Elizabeth Arden carries a Zacks #2 Rank (short-term Buy rating).


Get the full analysis of all these stocks by going to


About the Bull and Bear of the Day


Every day, the analysts at Zacks Equity Research select two stocks that are likely to outperform (Bull) or underperform (Bear) the markets over the next 3-6 months.


About the Analyst Blog


Updated throughout every trading day, the Analyst Blog provides analysis from Zacks Equity Research about the latest news and events impacting stocks and the financial markets.


About Zacks Equity Research

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