Back to top

Image: Bigstock

Dr Pepper Snapple Group Inc.

Read MoreHide Full Article

Dr Pepper has sound long-term fundamentals — strong position in the flavored CSD market, aggressive RCI cost savings and regular cash returns to shareholders. After an exceptional performance in 2014, the company delivered solid top-line and bottom-line results in 2015, despite increased currency headwinds, on the back of pricing gains, innovations, strong NCB performance, powerful marketing programs and productivity improvements. However, the company’s 2016 earnings guidance is downbeat. Currency headwinds, softer NCB performance, higher interest and marketing costs can keep profits under pressure in 2016. However, Dr Pepper will invest in relevant product and packaging innovation and carry out aggressive marketing programs and strong activation in stores in 2016 to drive sales.

Published in