Comcast Corporation (CMCSA - Free Report) is hoping to simplify ad sales for an increasingly crowded and disparate digital video-ad marketplace.
The company, which had announced its new One Platform initiative for NBCUniversal at CES, recently unveiled the details of its expanded technology suite and partnerships related to its One Platform connected TV and digital advertising strategy.
Per an IHS Markit report, new AVOD rollouts and improved ad-tech are expected to drive U.S. online video advertising revenues to $27 billion in 2023, at a CAGR of 11% between 2018 and 2023 that suggests Comcast is well positioned to benefit from bright growth prospects in the industry.
One Platform Ad Tech and Sales Strategy
NBCUniversal is expanding its AdSmart suite of products including its proprietary audience graph, linear audience optimizer and programmatic linear API.
The company’s linear optimization solution will include Nielsen demo target audiences along with 4C Insights’ technology and data science to aid advertisers target audiences across all screens more efficiently.
Comcast Corporation Price and Consensus