Activision Blizzard Inc.(ATVI - Free Report) is set to display some of its upcoming titles at the San Diego Comic-Con International 2012, scheduled on July 14, 2012. At the event, gamers will have the opportunity to interact with the developers and the people associated with Activision’s upcoming titles. The titles included in the event are TRANSFORMERS: FALL OF CYBERTRON, the new Bond game 007 Legends and The Walking Dead.
Moreover, the event would feature The Amazing Spider-Man game, which is an epilogue of the namesake movie. The game features Web Rush mechanic technology, which allows players to show a host of new moves in the game.
Gamers will get to watch the demo version of TRANSFORMERS: FALL OF CYBERTRON, where they can create their own characters and fight as AUTOBOT or DECEPTICON and take control of CYBERTRON, the war-torn home of the transformers. Activision will also showcase trailers of the James Bond game - 007 Legends. The game features five classic Bond adventures and a sixth mission, which will be seen in the upcoming Bond movie-SKYFALL.
The Walking Dead is based on AMC Network’s popular television show bearing the same title. Set in the zombie-infested Georgian countryside, the new game is based on the adventures of two brothers on their way to Atlanta. Apart from the protagonist, the new game features a host of new characters who are either friend or foe and players have to carefully select them as companions. Further, players are also required to manage scarce resources in order to survive the zombie attacks along their way to safety.
Looking at Activisions’ portfolio of games, it is evident that the company is set for a strong 2012. Most importantly, Activision’s foray into the mobile gaming market is expected to be a long-term positive.
However, the softness in the video game industry and increasing competition from Electronic Arts Inc. (EA - Free Report) and Take-Two Interactive Software Inc. (TTWO - Free Report) remains a concern. Moreover, overdependence on the old franchises, particularly on Call of Duty and World of Warcraft, are the other headwinds going forward.
We have a Neutral recommendation on Activision in the long term. Currently, Activision Blizzard has a Zacks #3 Rank, which implies a Hold rating in the short term.