Target Corporation TGT is leaving no stone unturned to gain a prominent presence in the ever-changing retail landscape and stave off competition from e-commerce giant Amazon AMZN.
To this end, the Zacks Rank #3 (Hold) company recently outlined certain strategic plans for fiscal 2020. From expanding grocery and beverage in its same-day delivery service to enhancing omni-channel capabilities with small-format store openings and remodel programs, Target is making all smart moves. Again, its constant efforts toward supply-chain transformation are in the limelight.
Some of the highlights in fiscal 2019 include respective sales growth of roughly 500% and 50% in its Drive Up and Order Pickup facilities. Impressively, Target's small format stores contributed more than $1 billion to total sales.
Chalking Out FY20 Plans
Target has been gaining from its same-day delivery options. Management looks to expand same-day services by adding fresh grocery and adult beverage items to its Order Pickup and Drive Up capabilities. It further notes that testing the service will start in Minneapolis stores this spring, meeting its plans to expand this service to roughly 50% of its stores for the holiday season in 2020. It will also test beverage fulfillment via Order Pickup and Drive Up in more than 100 stores in Florida and Oregon this spring.
Target continues to emphasize on developing flexible format stores to penetrate deeper into urban areas. The company plans to open roughly three dozen new small format stores in fiscal 2020. Target intends to add the Drive Up facility across most of its small-format stores nationwide. It added that the company will explore sites for stores of roughly 6,000 square feet, which is about half the size of its smallest small-format outlet. Impressively, management expects the first store lease to be signed in fiscal 2020 and intends to open this store next fiscal.
Furthermore, Target aims to accomplish milestones for its Remodel Program. The company plans to remodel 300 stores this year. Notably, the average sales increase of a remodeled Target store is usually in the band of 2-4% in the first year, followed by an average of more than 2% in the second year. Target will also introduce a transformed electronics department across its 200 stores this year and to 200 more stores by next fiscal.
As part of its supply-chain endeavors, management will commence robotics solutions. This will enhance precise sorting and aid store-team members to fill shelves faster and hence reduce backroom inventory. During fiscal 2020, the company will open warehouses near its major markets like New York and Southern California to replenish stores in high-volume areas.
Shares of the Minneapolis, MN-based company have lost 14.6% against the industry’s 4.6% rise in the past three months.
The stock came under pressure in spite of an earnings beat during fourth-quarter fiscal 2019. We note that the top line fell shy of the Zacks Consensus Estimate after surpassing the same in the preceding three quarters. Also, the rate of comparable sales growth decelerated on a sequential basis. This may be due to disappointing holiday season with sales coming in below expectations. Softer-than-expected performance across Electronics, Toys and portions of Home assortment hurt the overall holiday sales.
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