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Accenture Agrees to Buy NewsPage

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Accenture Plc. (ACN - Free Report) recently announced that it will acquire the Singapore-based distributor management and mobility software company NewsPage Pte Ltd. for an undisclosed amount.

The acquisition is expected to strengthen the Accenture CAS software platform, which assists in the sales procedure of companies in the consumer goods industry, particularly with respect to their distributor management.

The enhancement to  Accenture’s CAS solution also makes it compatible with Windows, Android and iOS devices.

Acquisitions have been a key catalyst for Accenture’s growth. In April 2012, Accenture completed the acquisition of Neo Metrics Analytics, a reputed Spanish consultant for optimization and predictive analytics. Financial terms of the buyout remained undisclosed.

Neo Metrics’ offerings facilitate interaction between companies and their customers, generating specific data to model future demand. Accenture’s Neo Metrics acquisition underscores its expansion plan in Spain. Neo Metrics’ capabilities will complement Accenture’s Analytics Innovation Center in Barcelona that became operational in April 2011.

Another important acquisition that the company made in 2011 is Zenta, a provider of residential and commercial mortgage processing services. This acquisition has helped Accenture expand its capabilities in the real estate segment by helping lenders, services and real estate investment trusts to upgrade and streamline their operations, improve customer experience and boost profitability in new markets.

We remain upbeat about deal wins from various industry verticals. We also believe Accenture’s recent acquisitions will enrich its product portfolio. However, increasing competition from IBM Inc. (IBM - Free Report) and Cognizant Technology Services (CTSH - Free Report) may dampen growth prospects to some extent.

Currently, Accenture has a Zacks #3 Rank, which implies a short-term Hold rating.

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