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Comcast Targets Hispanic Customers

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Comcast Corporation (CMCSA - Free Report) , the largest cable Multi Service Operator (MSO) in the U.S. has launched the Xfinity Triple Play MultiLatino service, which includes high-speed internet services, a wireline service and the MultiLatino TV video programming and services.

New and existing MultiLatino Triple Pay customers will get 300 free international minutes for making calls to landlines in Mexico and other Latin American markets. Additionally, they can also make calls at discounted rate in these markets but the rate will vary from one country to other. The Xfinity Triple Pay MultiLatino packages start at $99 per month.

To celebrate the Hispanic Heritage month, the company is offering a wide choice of multicultural programs that include award winning films from Universal, Lions Gate Entertainment Corp. , Cine Latino in addition to providing television serials, music and children’s programs. All these features will be available to the Xfinity TV subscribers through Xfinity On Demand from October 15, free of cost.

By providing this affordable Triple Pay package we believe the company is targeting the Central and Latin American customers residing in North America. Launching this attractive service before the Hispanic Heritage month will help the company to gain Hispanic customers from arch rival Time Warner Cable Inc. .  

The current Zacks Consensus Estimate for Comcast Corporation. is pegged at 46 cents for the third quarter of 2012 with a growth rate estimate of 40.19%. For 2012, the Zacks Consensus Estimate stands at $1.93 with a growth rate of 21.89% while for 2013, the Zacks Consensus Estimate stands at $2.23 with a growth rate of 15.99%.


We retain our long-term Neutral recommendation on Comcast Corp. Currently, it has a Zacks #2 Rank, implying a short-term Buy rating.

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