Netflix (NFLX - Free Report) is lowering its traffic on network providers by 25% in India for a period of 30 days, following a similar move in Europe in a bid to reduce Internet congestion as a result of the coronavirus pandemic.
The announcement follows an appeal from Cellular Operators Association of India (COAI) to on-demand video streaming service providers to temporarily migrate from HD (hi-definition) to SD (standard definition) streaming.
Additionally, representing Bharti Airtel, Reliance Jio and Vodafone Idea, the COAI further urged for a period of no advertisements and pop-ups on websites as these add to high bandwidth consumption. If required, these can be replaced with public announcements or awareness regarding the coronavirus.
Apart from Netflix, other streaming services approached by COAI include Amazon’s (AMZN - Free Report) prime video, Alphabet’s (GOOGL - Free Report) Google-owned YouTube, Disney’s (DIS - Free Report) Hotstar, Zee5, Alt Balaji, Voot, Sony Liv, Viuclip, Hoichoi and SunNXT.
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