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NCR Wins Salin Bank Deal

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NCR Corp.’s (NCR - Free Report) APTRA Interactive Teller will be used by Salin Bank for serving customers in extended banking hours and remote locations. Salin Bank will soon be deploying the banking technology solution. The teller machines will be located at the drive-through lanes, as well as inside the branches, diluting pressure during the rush hours. This Interactive Teller operates through two-way video conferencing and remote transaction processing technologies.

The video-based interactive technology will ultimately help customers to complete transactions, such as intelligent deposit, bill pay, new account openings and loan initiations through centrally-based tellers that have control of the teller machines.

The audio-video linkage lets customers complete 95% of their banking task that could have been conducted in a branch. Also, the teller services will be offered beyond the branches’ usual working hours as customers can use the service up to 7 p.m from Monday to Saturday.

The company is witnessing an improvement in business volume, as the regional banks are in the mood to upgrade their ATM’s. This apart, the company is also deriving some revenues from Radiant. Moreover, the company is also strengthening its grip in the German ATM and Point – of – Sale (POS) market.

We remain highly positive about NCR’s position in the ATM and Point – of – Sale solutions (POS) segments. Moreover, as per the data collected by RBR from different bankers and other deplorers, the firm has made a "Global ATM Market and Forecasts to 2013" which confirms NCR as the largest ATM manufacturer globally with an installed base market share of 30.1%. RBR is also of the opinion that NCR holds a leadership position in China and North American market, with an installed base market share of 32.0% and 26.4%, respectively.

Although this looks encouraging, but stiff competitions from Diebold Inc. (DBD - Free Report) and Wincor Nixdorf concern us.

Currently, NCR has a Zacks #3 Rank, implying a short-term Hold rating.

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