Back to top

The Zacks Analyst Blog Highlights:, Apple, eBay, Barnes & Noble and Google

Read MoreHide Full Article

For Immediate Release

Chicago, IL – December 19, 2012 – announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Inc. (AMZN - Free Report) ), Apple Inc. (AAPL - Free Report) , eBay Inc. (EBAY - Free Report) , Barnes & Noble, Inc. and Google .

Get the most recent insight from Zacks Equity Research with the free Profit from the Pros newsletter:

Here are highlights from Tuesday’s Analyst Blog:

Amazon Puts Kindle Store in China

The world’s largest online retailer, Inc. (AMZN - Free Report) recently announced the launch of its Kindle ebook store in China, enabling Chinese customers to read ebooks using Android and iOS apps.

While the company is not selling Kindle e-readers in China yet, Chinese customers can buy Kindles from other countries. Thus, this launch will not only provide Chinese customers with a wide selection of books, but will help Amazon tap a promising market.

The China Kindle Store will offer 24,479 e-books, including new releases and best sellers from a number of Chinese authors. The store will have its usual mix of free public domain titles along with books priced in the range of few yuan (less than a U.S. dollar) to around $7.

Amazon’s Kindle devices are expected to hit China soon as they have already been authorized by the country’s radio regulator. However, the company has not yet disclosed any plans about when the Kindle device would be sold in China.

In recent months, Amazon has been aggressively moving into international e-book markets. Apple Inc. (AAPL - Free Report) and Kobo are also making significant effortsto enter important overseas markets.

Earlier this month, Amazon launched its Kindle Store in Brazil and also announced the upcoming commercial release of the Kindle e-reader in the South American country. In late August, Amazon launched a Kindle ebook store in India. It also opened Appstores in certain parts of Europe, including the U.K., Germany, France, Italy and Spain, along with the introduction of the Kindle Fire tablet.

China is estimated to be the second-largest market for e-readers in the world and Amazon has been operating in China for some time and is now entering the ebook market.

Though the Chinese e-reader market is already dominated by local players such as Hanwang Technology’s e-readers and Shanda Cloudary’s Bambook, we believe China’s huge market size, Amazon’s strong reputation and credibility, and the low pricing of the Kindle will attract Chinese book lovers. This will likely boost Amazon’s e-books and other content sales.

There is a good possibility of Amazon capturing a significant share of the Chinese market within the next five years; following which the company is expected to generate an additional several billion dollars a year in revenue.

Amazon is one of the leading players in the extremely fast-growing retail ecommerce market and its strength lies in its huge scale of offerings, its broad reach and platform approach. We believe Amazon’s strong balance sheet helps the company to capitalize on investment opportunities and strategic acquisitions, thereby further improving growth visibility.

However, heavy investments in its Kindle tablet computers, new warehouse and data centers may weigh on its near-term results.

Amazon currently retains a Zacks #3 Rank (Hold). Currently, Amazon’s competitors (whether direct or indirect) are eBay Inc. (EBAY - Free Report) , which retains a Zacks #2 Rank (Buy), and Barnes & Noble, Inc. and Google , both carrying a Zacks #3 Rank (Hold).

Want more from Zacks Equity Research? Subscribe to the free Profit from the Pros newsletter:

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

Zacks "Profit from the Pros" e-mail newsletter provides highlights of the latest analysis from Zacks Equity Research. Subscribe to this free newsletter today:

About Zacks is a property of Zacks Investment Research, Inc., which was formed in 1978 by Leon Zacks. As a PhD from MIT Len knew he could find patterns in stock market data that would lead to superior investment results. Amongst his many accomplishments was the formation of his proprietary stock picking system; the Zacks Rank, which continues to outperform the market by nearly a 3 to 1 margin. The best way to unlock the profitable stock recommendations and market insights of Zacks Investment Research is through our free daily email newsletter; Profit from the Pros. In short, it's your steady flow of Profitable ideas GUARANTEED to be worth your time! Register for your free subscription to Profit from the Pros at

Visit for information about the performance numbers displayed in this press release.

Follow us on Twitter:

Join us on Facebook:

Disclaimer: Past performance does not guarantee future results. Investors should always research companies and securities before making any investments. Nothing herein should be construed as an offer or solicitation to buy or sell any security.

Media Contact
Zacks Investment Research

800-767-3771 ext. 9339


In-Depth Zacks Research for the Tickers Above

Normally $25 each - click below to receive one report FREE:, Inc. (AMZN) - free report >>

Apple Inc. (AAPL) - free report >>

eBay Inc. (EBAY) - free report >>

More from Zacks Press Releases

You May Like