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The Coca-Cola Company

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Coca Cola focuses on breakthroughs in equipment, packaging and routes-to-market, in addition to brand innovation and extension. Its increased marketing investments are supporting improved volume growth in developed markets. Coca-Cola’s shares outperformed the Zacks categorized Beverages/Soft Drink industry year to date. The company has witnessed improved margins on higher pricing and smaller packaging in developed markets, amid slowing sales. Also, the economic environment of Russia is slightly improving on the stabilization of oil prices. Although the company is performing well in many markets, severe macroeconomic challenges in certain international markets and the stronger U.S. dollar have impacted quarterly results for the cola giant, which generates about half of its sales abroad.


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