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Apple Inc. (AAPL)

(Real Time Quote from BATS)

$175.56 USD

175.56
33,069,524

+2.90 (1.68%)

Updated Feb 23, 2018 03:58 PM ET

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3-Hold     3    

B Value | C Growth | F Momentum | C VGM

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1 Strong Buy 25.71%
2 Buy 18.12%
3 Hold 9.91%
4 Sell 5.49%
5 Strong Sell 2.29%
S&P 500 9.79%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

The Zacks Equity Research reports, or ZER for short, are our in-house, independently produced research reports.

The ever popular one-page Snapshot reports are generated for virtually every single Zacks Ranked stock. It's packed with all of the company's key stats and salient decision making information. Including the Zacks Rank, Zacks Industry Rank, Style Scores, the Price, Consensus & Surprise chart, graphical estimate analysis and how a stocks stacks up to its peers.

The detailed multi-page Analyst report does an even deeper dive on the company's vital statistics. In addition to all of the proprietary analysis in the Snapshot, the report also visually displays the four components of the Zacks Rank (Agreement, Magnitude, Upside and Surprise); provides a comprehensive overview of the company business drivers, complete with earnings and sales charts; a recap of their last earnings report; and a bulleted list of reasons to buy or sell the stock. It also includes an industry comparison table to see how your stock compares to its expanded industry, and the S&P 500.

Researching stocks has never been so easy or insightful as with the ZER Analyst and Snapshot reports.

Learn more about Zacks Equity Research reports

See more Zacks Equity Research reports

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Zacks News

Sejuti Banerjea

Qualcomm Raises NXP Bid, Broadcom Responds

Broadcom (AVGO) will pay Qualcomm (QCOM) less if it buys NXPI at the new higher price.

QCOM  AAPL  AVGO  NXPI

Sejuti Banerjea

Tech Roundup: Buffet's AAPL Stake, GOOGL Stories, CSCO Earnings

Berkshire Hathaway raising its Apple (AAPL) stake, Cisco (CSCO) Earnings, Amazon (AMZN) becoming 3rd largest U.S. company, Google Stories and WhatsApp payments in India were the top stories last week.

CSCO  AMZN  NFLX  BABA  FB  GOOGL  AAPL

Zacks Equity Research

Intuit (INTU) Beats Earnings and Revenue Estimates in Q2

Intuit (INTU) reports better-than-expected top and bottom line results in second-quarter fiscal 2018 on accelerated adoption of QuickBooks Online and TurboTax.

PAYC  AAPL  INTU  ADP

Zacks Equity Research

Apple to Offer Upgraded Version of Wireless AirPods in '18

It looks like Apple (AAPL) is beefing up its wearable products portfolio with the anticipated launch of an upgraded version of AirPods this year.

PAYC  AAPL  NVDA  LRCX

Zacks Equity Research

HP (HPQ) Rallies on Stellar Q1 Earnings and Upbeat FY18 View

HP's (HPQ) restructuring initiatives such as product innovations, pricing, marketing and sales activities are apparently paying off as indicated by the splendid first-quarter fiscal 2018 results.

HPQ  HPE  IT  AAPL

Ryan McQueeney

Apple (AAPL) Leads Resurgent 'FANG' Stocks on AirPods Upgrade

Shares of Apple (AAPL) surged nearly 1.6% in morning trading Thursday, leading the daily gains of its "FANG" peers as investors continue to pile back into Wall Street's dominant tech stocks shortly after the recent sell-off threatened to slow the sector down.

NFLX  FB  GOOGL  AAPL

Ryan McQueeney

How Weak Guidance Crushed Roku and Applied Opto Shares

A quick glance at Thursday morning's biggest movers reveals that video-streaming hardware maker Roku (ROKU) and fiber-optic equipment supplier Applied Optoelectronics (AAOI) are among the day???s worst losers in the wake of their respective earnings reports.

GOOGL  AAPL  AAOI  ROKU

Zacks Equity Research

TiVo (TIVO) to Report Q4 Earnings; What's in the Cards?

TiVo's (TIVO) fourth-quarter 2017 results to benefit from its licensing agreements. However, cost structure remains a drag.

NFLX  SNE  TIVO  AAPL

Ryan McQueeney

What Is 'Google Pay' and Why Does It Matter?

On the first-ever episode of the Tech Talk Tuesday podcast to take place on a Wednesday, Ryan McQueeney discusses the launch of Google Pay and what it means for the ever-important mobile payments market.

GOOGL  AAPL

Ryan McQueeney

Is Facebook (FB) Launching a Music Streaming Service?

Shares of Facebook (FB) gained more than 1.3% in early morning trading hours Wednesday after the company agreed to a new deal with ICE, a pan-European online rights hub.

FB  P  AAPL

Ryan McQueeney

Should You Buy Roku Stock Ahead of Earnings?

Shares of Roku (ROKU) opened higher before slipping into the red on Wednesday morning, just hours before the video streaming hardware company is scheduled to release its fourth-quarter earnings report. Here's everything you need to know about the report before it is released.

GOOGL  AAPL  ROKU

Kevin Cook

Best Charts of the Bounce

Technology growth is still leading the market higher on the back of a global super cycle with room to run

LRCX  NVDA  TQQQ  AAPL  BABA

Ryan McQueeney

Tim Cook Won't Admit It, But Apple Is Losing Relevancy in China

Apple has been hesitant to admit that it is losing relevancy in its Greater China region, but the company's market share is slipping, the iPhone X didn't help.

AAPL

Ryan McQueeney

Alphabet Shares Rise on Google Pay Debut: Should Apple Be Worried?

Shares of Alphabet Inc. (GOOGL) gained more than 1.3% in morning trading Tuesday as the technology behemoth celebrated the launch of Google Play, the company's latest response to Apple's (AAPL) popular mobile payment platform.

GOOGL  SQ  PYPL  AAPL

Zacks Equity Research

Intuit (INTU) to Report Q2 Earnings: What's in the Cards?

Intuit (INTU) is expected to gain from high adoption of products in second-quarter fiscal 2018. However, escalated costs remain a concern.

PAYC  AAPL  INTU  ADP

Zacks Equity Research

Pandora Media (P) to Report Q4 Earnings: What's in Store?

Pandora's (P) fourth-quarter results are likely to benefit from growth in paid subscription. However, declining ad revenues is a concern.

P  CSLT  MB  AAPL

Neena Mishra

New Triple Leveraged FANG ETFs: Should You Buy?

These new ETNs provide triple leveraged, upside and downside exposure to the hottest tech stocks

NFLX  BIDU  FB  GOOGL  TWTR  TSLA  AAPL  NVDA  FNGD  FNGU

Sweta Killa

5 Hot Stocks Leading the Dow ETF Rebound

Though most of the stocks in the fund's portfolio have strongly rebounded, a few led the way higher over the past five days.

CSCO  BA  AAPL  GS  DIA  CAT

Sweta Killa

ETFs Face-Off as Amazon Races to Surpass Microsoft

Amazon and Microsoft battling for the spot of the third-most valuable company.

AMZN  GOOGL  AAPL  MSFT  XLK  QQQ  RTH  XLY  FTEC  IGM  IYW  IYC  FNG

Zacks Equity Research

Stock Market News for Feb 16, 2018

Benchmarks ended in positive territory on for the fifth straight trading day on Thursday, with both the Dow and S&P 500 posting their best such feat since December 2011

EXC  NEE  CSCO  AMZN  FB  GOOGL  AAPL  MSFT  SJM  MAR  BRK.B

Zacks Equity Research

Shopify's (SHOP) Q4 Earnings and Revenues Beat Estimates

Shopify (SHOP) reports impressive fourth-quarter results backed by strong customer demand during holiday season, merchant strategies and expanding partner base.

EBAY  FB  SHOP  AAPL

Sejuti Banerjea

Ecommerce Outlook: Strong Holiday Season Launches a Great 2018

The holiday season is the biggest for all retailers, and electronically-enabled commerce is no different.

CARS  TGT  WMT  AAPL  QNST  WUBA  TWTR  GOOGL  TTD  TCEHY  FB  MELI  GRPN  PETS

Ryan McQueeney

Warren Buffett Is Buying These Stocks, Should You?

No one person's commentary about the stock market commands quite as much attention as that of Warren Buffett. Should you be following in Buffett's footsteps by buying the same stocks? Let's take a closer look.

BK  WFC  BAC  AAPL  KHC  BRK.B  TEVA

Ryan McQueeney

Why Did Apple (AAPL) Stock Gain Today?

Shares of Apple (APPL) gained more than 2% in early morning trading Thursday after news emerged Wednesday that Warren Buffett's Berkshire Hathaway (BRK.B) upped its stake in the technology behemoth during the fourth quarter.

AAPL  BRK.B

Sweta Killa

Leveraged ETFs to Bet on Market Rebound for Big Gains

After a vicious selloff last week, the Wall Street is back in the green for the year, bouncing back strongly from their lowest level.

AMZN  NFLX  BABA  BIDU  FB  TWTR  TSLA  AAPL  SPXL  LABU  TECL  DPST  UDOW

Zacks Equity Research

Stock Market News for Feb 15, 2018

Benchmarks closed in the green on Wednesday for fourth straight trading days, registering their best such feat in more than five weeks

JPM  AMZN  NFLX  FB  GOOGL  ARRS  AAPL  GS  WMB  MRO

Mark Vickery

Top Stock Reports for Apple, NextEra & Ford

Today's Research Daily features new research reports on 16 major stocks, including Apple (AAPL), NextEra (NEE) and Ford (F).

HIG  AAPL  F  HRS  NTAP  NEE

Zacks Equity Research

Stock Market News for Feb 14, 2018

Benchmarks closed in positive territory on Tuesday for three straight trading days after posting their worst weekly performance in two years

AMZN  EQIX  TAP  AAPL  MSFT  CAT  FOSL  UAA  PLD

Zacks Equity Research

Paycom (PAYC) Announces Amendment of Share Buyback Program

Paycom Software (PAYC) amends in-progress share buyback program, sports a strong balance sheet.

GOOGL  PAYC  AAPL  LRCX

Zacks Equity Research

ETFs to Play in a Rising Rate Scenario

Financials, Consumer Discretionary and Tech ETFs benefit from rising rate expectations.

JPM  BAC  AMZN  FB  HD  CMCSA  AAPL  MSFT  XLK  XLF  XLY