Back to top

Apple Inc. (AAPL)

(Real Time Quote from BATS)

$188.58 USD


+0.38 (0.20%)

Updated May 25, 2018 03:57 PM ET

Add to portfolio

3-Hold     3    

B Value | B Growth | B Momentum | A VGM

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

View All Zacks #1 Ranked Stocks

Trades from $1

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1 Strong Buy 25.71%
2 Buy 18.12%
3 Hold 9.91%
4 Sell 5.49%
5 Strong Sell 2.29%
S&P 500 9.79%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

The Zacks Equity Research reports, or ZER for short, are our in-house, independently produced research reports.

The ever popular one-page Snapshot reports are generated for virtually every single Zacks Ranked stock. It's packed with all of the company's key stats and salient decision making information. Including the Zacks Rank, Zacks Industry Rank, Style Scores, the Price, Consensus & Surprise chart, graphical estimate analysis and how a stocks stacks up to its peers.

The detailed multi-page Analyst report does an even deeper dive on the company's vital statistics. In addition to all of the proprietary analysis in the Snapshot, the report also visually displays the four components of the Zacks Rank (Agreement, Magnitude, Upside and Surprise); provides a comprehensive overview of the company business drivers, complete with earnings and sales charts; a recap of their last earnings report; and a bulleted list of reasons to buy or sell the stock. It also includes an industry comparison table to see how your stock compares to its expanded industry, and the S&P 500.

Researching stocks has never been so easy or insightful as with the ZER Analyst and Snapshot reports.

Learn more about Zacks Equity Research reports

See more Zacks Equity Research reports

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Zacks News

Sejuti Banerjea

Alphabet Roundup: YouTube, Publishers, Privacy, Antitrust Issues

Alphabet is streamlining its subscription business, but the good news is marred by continuing trouble with publishers over GDPR, investigations by ACCC and fears about impact of India antitrust ruling


Zacks Equity Research

Google's Relation with PayPal Deepens, Competition Intensifies

Alphabet's (GOOGL) unit Google bolsters its footprint in payment market with the latest updates on its payment services by strengthening relationship with PayPal.


Sreeparna Ray

Facebook, Twitter Revamp Political Ad Norms Post Data Breach

Facebook (FB) and Twitter (TWTR) have come up with stringent regulations for political advertisements ahead of the U.S. mid-term elections.


Shilpa Mete

Amazon's Lennar Tie-Up to Aid Growth in Smart Home Market

Amazon (AMZN) partners with Lennar to strengthen footprints in smart home market.


Zacks Equity Research

Should Pacer Trendpilot US Large Cap ETF (PTLC) Be on Your Investing Radar?

Style Box ETF report for PTLC


Sejuti Banerjea

Apple Roundup: Irish Tax, HomePod, Bernstein, Samsung Fight

Apple transferred cash in to the Irish escrow account, its HomePod is off to a good start, Bernstein sees near-term pressure on its services business and the legal battle with Samsung continues.


Zacks Equity Research

Company News For May 24, 2018

Companies in the news are: TGT,TIF,INTU,TSM,AAPL


Madhura Bhattacharyya

Latest Canalys Data Shows Apple Leading the Wearables Market

Apple (AAPL) continues to lead the wearables device market ahead of Xiaomi, Fitbit, Garmin and Hauwei, per recently released Canalys data.


Zacks Equity Research

Is iShares MSCI ACWI Low Carbon Target ETF (CRBN) a Hot ETF Right Now?

Smart Beta ETF report for CRBN


Kevin Cook

Bear of the Day: Cirrus Logic (CRUS)

The price of being so heavily tethered to Apple has been costly for investors in the past year


Sejuti Banerjea

Sony Buys EMI for Around $2 Billion

Sony Corp (SNE), which already controlled a 30% stake in music publishing company EMI, is now forking out another $2 billion to acquire another 60% to become the world???s largest music publisher.


Sweta Killa

Is Fidelity Dividend ETF for Rising Rates (FDRR) a Hot ETF Right Now?

Smart Beta ETF report for FDRR


Zacks Equity Research

Are Privacy Jitters Hindering Facebook's (FB) Upside?

Zuckerberg testified in front of European lawmakers on Tuesday, facing a volley of questions that mostly remained unanswered.


Madhura Bhattacharyya

Amazon's Lead in Smart Speakers at Risk Thanks to GOOGL, AAPL

Tension is escalating in the smart speaker market as behemoths like Amazon (AMZN), Apple (AAPL), Alphabet's (GOOGL) Google and Alibaba (BABA) vie to grab market share.


Sejuti Banerjea

Twitter in May: Healthy Conversation, Encryption, Video, Google Cloud

Here's the Twitter (TWTR) conversation for May.


Ryan McQueeney

Which Tech Giants Are Legitimate AI Stock Picks?

Ryan McQueeney continues his three-part series on artificial intelligence by discussing specific strategies for investors interested in AI. This week, the hosts focuses on gaining limited exposure by buying mega-cap tech stocks that have added AI to their business models.


Zacks Equity Research

Qualcomm Unveils the First 5G NR Solution for Small Cells

Qualcomm's (QCOM) 5G NR solution will support both millimeter wave and sub-6 GHz spectrum bands, ensuring strong mobile signal across the globe.


Sreeparna Ray

Microsoft Ramps Up AI Portfolio: Should AMZN, AAPL Take Note?

Microsoft (MSFT) acquires Semantic Machines to strengthen AI capabilities and gain competitive edge in the market.


Zacks Equity Research

Netflix (NFLX) Inks a Major Contract, Brings Obamas On Board

Netflix's (NFLX) push into the world of original content is further strengthened with the addition of Obamas for producing films and series for the platform.


Brian Bolan

Bearish On Tesla? Not After Looking At These Charts

Tesla bears will say anything to get you to sell your stock, but bulls can point to simple facts about demand to prove their point.


Zacks Equity Research

PayPal (PYPL) Acquires iZettle, Boosts Competitive Strength

PayPal (PYPL) acquires iZettle, expands footprint in the global market.


Zacks Equity Research

U.S.-China Trade Talks Fuel Tensions

U.S.-China Trade Talks Fuel Tensions


Zacks Equity Research

Netflix's New Same-Sex Comedy Film to Star Jennifer Aniston

Netflix's (NFLX) focus on producing quality shows featuring popular stars like Jennifer Aniston has been a major growth driver.


Sweta Killa

A Spread of ETFs to Mimic Hedge Fund Ideas

Investors mulling over investing like billionaires could consider the ETFs that resemble their ideas.


Zacks Equity Research

Markets Gain Traction As Trade War Fears Ease

Markets Gain Traction As Trade War Fears Ease


Mark Vickery

U.S. Treasury: Chinese Tariffs on Hold, Pre-Markets Gain

Words from U.S. Treasury Secretary Steven Mnuchin -- that offsetting tariffs between the U.S. and China are being put on hold -- looks to have generated a pleasant sigh of relief from traders early today.


Zacks Equity Research

Should Value Investors Consider Apple (AAPL) Stock Now?

Apple (AAPL) appears to be a good choice for value investors right now, given its favorable P/E metric and positive estimate revisions.


Ritujay Ghosh

5 Chip Stocks Set to Soar as Trump Keeps Trade War on Hold

U.S. tech companies can finally breathe easy as Treasury Secretary Steve Mnuchin says that the U.S.-China trade conflict has been put on hold.


Sweta Killa

Should Pacer Trendpilot 100 ETF (PTNQ) Be on Your Investing Radar?

Style Box ETF report for PTNQ


Sejuti Banerjea

Alphabet Roundup: I/O Event, Gov't Pro A.I., Irish Vote, More

Alphabet had an eventful week with its I/O developers' conference, a positive White House meeting, a decision to ban Irish referendum ads and Waymo projections from UBS.