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The Kroger Co. (KR)

(Delayed Data from NYSE)

$29.26 USD


-0.35 (-1.18%)

Updated Sep 25, 2018 04:00 PM ET

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3-Hold     3    

A Value | C Growth | F Momentum | B VGM

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

View All Zacks #1 Ranked Stocks

Trades from $1

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1 Strong Buy 25.67%
2 Buy 18.52%
3 Hold 10.06%
4 Sell 5.47%
5 Strong Sell 2.34%
S&P 500 10.79%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

The Zacks Equity Research reports, or ZER for short, are our in-house, independently produced research reports.

The ever popular one-page Snapshot reports are generated for virtually every single Zacks Ranked stock. It's packed with all of the company's key stats and salient decision making information. Including the Zacks Rank, Zacks Industry Rank, Style Scores, the Price, Consensus & Surprise chart, graphical estimate analysis and how a stocks stacks up to its peers.

The detailed multi-page Analyst report does an even deeper dive on the company's vital statistics. In addition to all of the proprietary analysis in the Snapshot, the report also visually displays the four components of the Zacks Rank (Agreement, Magnitude, Upside and Surprise); provides a comprehensive overview of the company business drivers, complete with earnings and sales charts; a recap of their last earnings report; and a bulleted list of reasons to buy or sell the stock. It also includes an industry comparison table to see how your stock compares to its expanded industry, and the S&P 500.

Researching stocks has never been so easy or insightful as with the ZER Analyst and Snapshot reports.

Learn more about Zacks Equity Research reports

See more Zacks Equity Research reports

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Zacks News

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Will Ramping Up Delivery Help Target (TGT) in Race to Success?

In a face-off with Amazon, Target Corporation is ramping up same-day delivery services across United States to race up in this new retail delivery game.


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Will Kirkland's Shareholder-Friendly Moves Aid the Stock?

Kirkland's (KIRK) unveils the authorization program of share buybacks worth $10 million. Shareholder-friendly moves and strategic growth efforts should help revive Kirkland's stock.


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Target Set to Offer Same-Day Delivery in Central California

Target's (TGT) launch of same-day delivery of groceries, electronics, toys and other product assortments, in Central California, through Shipt, is likely to generate higher revenues.


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Amazon Plans Rapid Expansion of Cashierless Stores by 2021

Amazon (AMZN) is aggressively looking into expanding presence in the grocery retail space by increasing cashierless stores.


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Target (TGT) and Shipt Extend Same-Day Delivery Service

Target's (TGT) launch of same-day delivery of groceries, electronics, toys and other product assortments in the central coast of California through Shipt is likely to generate higher revenues, going ahead.


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Benjamin Rains

Kroger's Dip Brand Takes on Target and Walmart: Time to Buy KR Stock?

Shares of Kroger (KR) climbed over 3.7% Monday just a few trading days after the company saw its stock price sink following the release of its second-quarter financial results. Monday's jump followed Kroger's launch of a new clothing brand that looks poised to help the grocery giant continue to compete against the likes of Target (TGT) and Walmart (WMT).


Zacks Equity Research

Target, Shipt Now Offer Delivery in New York & Pennsylvania

Target's (TGT) launch of same-day delivery of groceries, electronics, toys and other product assortments in New York and Pennsylvania through Shipt is likely to generate higher revenues, going ahead.


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Walmart to Bring Cornershop Under its Delivery Services Wing

Walmart's (WMT) agreement to buy Cornershop is expected to boost omni-channel business in Latin America.


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Is Delivery Time the New Paradigm in the Retail War?

The retail war is heating up with an increasing number of players shifting focus toward minimum delivery time.


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Kroger's (KR) Shares Fall Despite Q2 Earnings & Revenue Beat

Kroger (KR) has taken the stock of the situation and is expanding store base, introducing new items, digital coupons, and order online, pick up in store initiative.


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Data Deluge

Data Deluge


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Jobless Claims Headed to Sub-200K

204K initial claims are the lowest since Elvis Presley was still fitting tight leather suits.


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Amazon Extends Delivery Services to Boost U.S. Retail Presence

Amazon (AMZN) rolls out quick grocery delivery services of natural and organic products from Whole Foods Market in 10 more cities of the U.S.


Zacks Equity Research

Kroger (KR) Q2 Earnings and Revenues Top Estimates

Kroger (KR) delivered earnings and revenue surprises of 7.89% and 0.17%, respectively, for the quarter ended July 2018. Do the numbers hold clues to what lies ahead for the stock?


Zacks Equity Research

Kroger (KR) Q2 Earnings: Factors Likely to Impact Results

Kroger (KR) has taken the stock of the situation and is expanding store base, introducing new items, digital coupons and order online pick up in store initiative.


Ryan McQueeney

Upcoming Earnings to Watch: KR, PLAY, TLRD

Will any of the earnings reports coming in the next few days have enough positive news to outweigh other headwinds? Let's take a closer look.


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Target, Shipt Take Same-Day Delivery Service in California

Target's (TGT) launch of same-day delivery of groceries, electronics, toys and other product assortments, in California, through Shipt is likely to generate higher revenues.


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Kroger (KR) Q2 Earnings Preview: What to Look Out For

Kroger (KR) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.


Benjamin Rains

Walmart Expands Delivery, Barclays Loves It: Time to Buy WMT Stock?

Shares of Walmart (WMT) popped Wednesday following news that the company is expanding its grocery delivery offerings as rivals Kroger (KR), Target (TGT), and Amazon (AMZN) do the same. Plus, Barclays reinstated coverage of WMT stock at "overweight." The question is should you buy Walmart stock at the moment?


Zacks Equity Research

Kirkland's (KIRK) Q2 Loss Wider than Expected, Sales Up Y/Y

Kirkland's (KIRK) Q2 results continue to depict gross margin weakness. Nevertheless, sales improve on e-commerce and store count growth.


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E-Commerce Continues to Drive Walmart, Soft Margins a Worry

Walmart (WMT) has long been undertaking efforts including buyouts, alliances, and improved delivery and payment systems to enhance its online operations in order to stay firm in its race with Amazon.


Zacks Equity Research

Is The Kroger (KR) Stock Outpacing Its Retail-Wholesale Peers This Year?

Is (KR) Outperforming Other Retail-Wholesale Stocks This Year?


Zacks Equity Research

Are Investors Undervaluing Kroger (KR) Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.


Benjamin Rains

Target (TGT) Stock Dips Marginally Ahead of Q2 Earnings: What To Watch

Shares of Target (TGT) slipped 0.06% during regular trading hours Tuesday to sink just below their 52-week high. So let's see what investors should expect from the retail powerhouse after strong reports from Walmart (WMT), Home Depot (HD), and other retailers.


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Should You Buy Target (TGT) Stock Ahead of Q2 Earnings?

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Retail Supermarkets Outlook: Can Strategies Pare Margin Woes?

We expect supermarket players to continue witnessing improved revenue trends, while a higher mix of e-commerce sales and intense competition may keep margins under pressure.