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The Kroger Co. (KR)

(Delayed Data from NYSE)

$27.99 USD


-0.06 (-0.21%)

Updated Jul 16, 2018 03:59 PM ET

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2-Buy   2      

A Value | A Growth | B Momentum | A VGM

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

Value Score A
Growth Score A
Momentum Score A
VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1 Strong Buy 25.71%
2 Buy 18.12%
3 Hold 9.91%
4 Sell 5.49%
5 Strong Sell 2.29%
S&P 500 9.79%

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The Zacks Equity Research reports, or ZER for short, are our in-house, independently produced research reports.

The ever popular one-page Snapshot reports are generated for virtually every single Zacks Ranked stock. It's packed with all of the company's key stats and salient decision making information. Including the Zacks Rank, Zacks Industry Rank, Style Scores, the Price, Consensus & Surprise chart, graphical estimate analysis and how a stocks stacks up to its peers.

The detailed multi-page Analyst report does an even deeper dive on the company's vital statistics. In addition to all of the proprietary analysis in the Snapshot, the report also visually displays the four components of the Zacks Rank (Agreement, Magnitude, Upside and Surprise); provides a comprehensive overview of the company business drivers, complete with earnings and sales charts; a recap of their last earnings report; and a bulleted list of reasons to buy or sell the stock. It also includes an industry comparison table to see how your stock compares to its expanded industry, and the S&P 500.

Researching stocks has never been so easy or insightful as with the ZER Analyst and Snapshot reports.

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The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Zacks News

Zacks Equity Research

Has The Kroger (KR) Outpaced Other Retail-Wholesale Stocks This Year?

Is (KR) Outperforming Other Retail-Wholesale Stocks This Year?


Zacks Equity Research

Kroger Looks Firm, Efforts in Grocery Space Commendable

Kroger (KR) is trying all means to overcome competition in the grocery space, which is undergoing a fundamental change with technology playing a key role and focus shifting to online shopping.


Tirthankar Chakraborty

Bricks and Mortar Take On Prime Day Challenge: 4 Hot Picks

Brick-and-mortar retailers flex muscles to lessen the impact of Amazon Prime Day with a series of sales and special offers.


Zacks Equity Research

Top Ranked Growth Stocks to Buy for July 16th

Here are four stocks with buy ranks and strong growth characteristics for investors to consider today, July 16th:


Benjamin Rains

Buy Walgreens (WBA) Stock Because It's Cheap & Amazon Fears Are Overblown?

Shares of Walgreens Boots Alliance (WBA) are down 16.5% over the last year based mostly on Amazon (AMZN) fears. There is no doubt that online selling and delivery have altered the retail world, but does that mean Walgreens can no longer compete? Let's dive into some of WBA's fundamentals to see what to do with the stock.


Vrishali Bagree

Walmart Plays Another Card: Stays Firm Amid Grocery Retailers

Walmart (WMT) is planning to set up a fulfillment center for in Bronx. This will help Walmart test same-day deliveries of various products in New York.


Gourav Kanti Bagchi

How Will Rivals Tackle Amazon's Longest Ever Prime Day?

With Amazon focused on its longest Prime Day, it is wise to evaluate its competitors' plans


Zacks Equity Research

Kroger's (KR) Mergers & Tie-Ups Help Position Stock Better

Kroger (KR) tries all means to counter competition in the grocery space. It is introducing digital coupons, order online pick up in store and smart shopping lists.


Sumit Singh

Can Kroger Take on AMZN, WMT With Driverless Grocery Delivery?

It's quite apparent that competition among grocery retailers is far from subsiding, and Kroger understands that. The company's partnership with Nuro will definitely prove to be game changer.


Benjamin Rains

Investors Shouldn't Panic About Amazon's PillPack Purchase

Shares of pharmacy giants CVS (CVS), Rite Aid (RAD), and Walgreens Boots Alliance (WBA) all plummeted on Thursday morning after Amazon (AZMN) announced its purchase of online pharmacy delivery startup PillPack. The move clearly has some investors worried that Amazon's push into the pharmaceutical industry will hurt the current powers. So let's take a look at more of the details to find out what's really going on.


Zacks Equity Research

Amazon Prime Savings Now Available at All Whole Foods Stores

Amazon's (AMZN) Prime membership is likely to get a boost with the recent announcement of availability of Prime savings across all Whole Foods stores.


Benjamin Rains

Check Out This Week's Biggest IPOs Capping Off a Busy June

Headline worthy initial public offerings have been few and far between recently, and a few major tech companies have grabbed much of the IPO spotlight so far this year, including Spotify (SPOT) and Dropbox (DBX). With that said, June could end up being the busiest month for IPOs in a long time, and this week is packed once again.


Benjamin Rains

Upcoming Earnings to Watch: CCL, ACN, PAYX

The market was up and down all week as investors remained uncertain exactly how to react to the continued trade war dispute between the U.S. and China. But there is no rest for the weary because remaining aware of what to expect from stocks ahead of earnings is still as important as ever.


Ryan McQueeney

Upcoming Earnings Reports to Watch: BBBY, WBA, NKE

It is still a relatively quiet stretch for earnings reports, but the upcoming week should provide a few more reports for these investors to latch on to. Make sure to keep an eye on these companies as they prepare to report during the week of June 25!


Zacks Equity Research

Company News For Jun 22, 2018

Companies in the news are: DRI,KR,MU,AOBC


Ritujay Ghosh

Retail War Takes New Turn: Will Sales Tax Hit E-commerce?

The Supreme Court ruling has been cheered by brick-and-mortar stores, which have been struggling to survive the e-commerce onslaught. This saw shares of traditional retailers jump immediately.


Zacks Equity Research

Kroger (KR) Catches Eye: Stock Jumps 9.7%

Kroger (KR) was a big mover last session, as the company saw its shares rise more than 9% on the day amid huge volumes.


Benjamin Rains

Should You Buy Grocery Stocks, WMT, COST, TGT, After Kroger's Strong Quarter?

Shares of Kroger (KR) surged over 10% on Thursday to inch near their 52-week high after the company posted better-than-expected quarterly results. Investors were also likely pleased to see that the grocery chain's e-commerce initiatives started to pay off. The question is should investors think about buying grocery stocks as Amazon-based (AMZN) fears seem to have been overblown.


David Borun

With the Retail Sector Hot, Check out these Payment Processors

Increasing retail sales means more transaction-based profits for these payment firms


Ryan McQueeney

Should You Buy Micron or Kroger After Their Earnings Reports? | Free Lunch

Ryan McQueeney gives investors everything they need to know about the latest earnings report from Micron (MU) and Kroger (KR). He recaps the grocery giant's results first, and later in the show, he is joined by Zacks Strategist Dave Bartosiak to take a closer look at Micron.


Zacks Equity Research

Economic Data Deluge

Data Deluge


Zacks Equity Research

Kroger's (KR) Q1 Earnings & Sales Beat Estimates, Stock Up

Kroger (KR) has taken the stock of the situation and is expanding store base, introducing new items, digital coupons, and order online, pick up in store initiative.


Mark Vickery

Return to Earnings Island: MU, KR, DRI

As far as our corporate earnings calendars are concerned, this is the week each quarter that stands as an outlier ??? in between two big earnings seasons.


Zacks Equity Research

Kroger (KR) Tops Q1 Earnings & Sales Estimates, Updates View

Kroger (KR) raised the lower end of its previously announced earnings per share guidance. The company now expects fiscal 2018 earnings to be $2.00-$2.15 per share.


Zacks Equity Research

Can Rite Aid's (RAD) Strategies Reverse Earnings Trend in Q1?

Rite Aid's (RAD) prospects look bright, owing to the pending acquisition, solid fiscal 2019 outlook and other strategies. But we remain skeptical about near-term results due to its dismal past trends.


Sejuti Banerjea

Alphabet Roundup: JD Investment, Carrefour Partnership, Waymo

Alphabet's (GOOGL) (JD) investment, its Carrefour partnership and the completion of testing for Waymo's taxi service were the top stories from last week.


Zacks Equity Research

Will Kroger (KR) Succeed in Reporting Higher Q1 Earnings?

Kroger (KR) has taken the stock of the situation and is expanding store base, introducing new items, digital coupons, and order online, pick up in store initiative.


Zacks Equity Research

Are Options Traders Betting on a Big Move in Kroger (KR) Stock?

Investors need to pay close attention to Kroger (KR) stock based on the movements in the options market lately.


Benjamin Rains

One Year After Amazon Bought Whole Foods, Who's Winning the Grocery War?

Amazon (AMZN) might have forever changed the grocery industry exactly one year ago when the e-commerce giant bought Whole Foods for roughly $14 billion on June 16, 2017. Today, grocery delivery is commonplace across the entire industry.


Benjamin Rains

Upcoming Earnings to Watch: FDX, KR, DRI

Markets opened lower on Friday after President Donald Trump and his administration announced that it will impose $50 billion worth of tariffs on goods from China. With trade war fears between the world's two largest economies heightened once again, investors will want to pay close attention to companies reporting their quarterly earnings results next week.