Headquartered in Massachusetts, TripAdvisor, Inc. is one of the largest online travel research companies in the world. The company provides a platform for users to share reviews, ratings and opinions on hotels, destinations, attractions and restaurants. The company also facilitates bookings between hotel suppliers and consumers using its web portals.

The company provides services in the United States through the tripadvisor.com website. Further, a localized version of this website is available in 28 languages across 48 markets around the world. In addition to the flagship TripAdvisor website, the company operates websites under 21 other travel media brands.

The business operates using a meta-search platform that allows users to compare hotel pricing and availability. Each time a consumer clicks on an advertisement or a hotel to book an accommodation via TripAdvisor, the company earns a certain amount from advertisers.

TripAdvisor classifies its revenue streams into three basic categories — Hotels, Media & Platform, Experiences & Dining, and Other revenues. The Hotels, Media & Platform makes up the primary source of its revenues.

For 2023, total revenues were $1.8 billion, up 20% year over year.

Coming to the revenue segments, the Tripadvisor Core segment generated $1.03 billion in revenues (57.7% of total revenues), which increased 7% year over year, the Viator segment generated $737 million in revenues (24.4% of total revenues) and improved 49% year over year, and TheFork segment generated $154 million in revenues (8.6% of total revenues), which were up 22% year over year.

The company faces competition from large search engines such as Google, Microsoft’s Bing, Yahoo and Baidu. Other online travel competitors include Expedia and Booking Holdings.