Black Friday is set to kick off this year’s holiday shopping season on November 25, with Apple (AAPL - Free Report) products surely on many shoppers’ lists. October consumer prices were also lower than expected, indicating inflation has begun to somewhat ease.

Trading roughly 19% from its highs this has created a more favorable scenario for AAPL stock heading into the new year.  

Apple Products

This holiday season will be important in the hopes that Apple products will continue to boost revenue and support the company’s expansion in paid services. Mac computers and Apple tablet sales will be significant along with iPhone and accessories revenue.

Last quarter, iPhone sales increased 10% to $42.6 billion but this was much slower growth compared to the 47% increase in the same period last year. MacBook revenue was up 25% to $11.5 billion and Wearable, Home, and Accessories were also up 10% to $9.6 billion.

The only product not seeing growth was the iPad, which was down -13% to $7.1 billion. Product revenue was $70.9 billion in Q4 accounting for 79% of Apple’s $90.1 billion in total net sales.

Overall, Apple’s product growth during the company’s fiscal Q4 helped cap off another record-breaking year with revenue growing over $28 billion and operating cash flow up $18 billion from last year.

Investors will be hoping Black Friday and Christmas shopping will give AAPL stock an accelerated push for the company’s FY23. This is especially true after Apple warned of a slowdown during the current quarter like fellow big tech peers Alphabet (GOOGL - Free Report) , Amazon (AMZN - Free Report) , and Microsoft (MSFT - Free Report) .  

Even so, CEO Tim Cook said the company has its most powerful lineup ever heading into the holiday season. Centered around the iPhone 14, perhaps the strong product lineup will begin boosting AAPL’s outlook.

Outlook

Year over year, AAPL earnings are expected to rise 2% in its fiscal 2023 and another 8% in FY24 at $6.76 per share. However, earnings estimates for FY23 and FY24 have trended down over the last 90 days.

Top line growth is expected, with sales projected to be up 3% in FY23 and rise another 5% in FY24 to $429.12 billion. FY24 sales projections would represent 65% growth from pre-pandemic levels with 2019 sales at $260.17 billion.

Performance & Valuation

Apple is still down -16% YTD to slightly outperform the S&P 500’s -18% and above the Nasdaq’s -29% drop. Even better, over the last decade, AAPL is up +628% to crush the benchmark and the Nasdaq.

 

Trading around $148 a share, AAPL has a forward P/E of 24.1X. This is well above the industry average of 8.2X. However, Wall Street still appears to be content with paying a premium for Apple’s stock at the moment. AAPL trades at a discount to its decade-high of 38.6X but above the median of 15.6X.

Piggybacking off of Apples operating cash flow being up $18 billion in 2022, we can see from the above chart that Apple’s cash flow per share has impressively increased over the last decade. Currently, at 6.8X, AAPL’s cash flow per share is nicely above the industry average of 5X, with many analysts believing this is a better indication of a company’s business strength than EPS. 

Bottom Line

AAPL currently lands a Zacks Rank #3 (Hold) and the stock could see more short-term volatility ahead. However, Apple has continued to be a cash king and this is important amid economic uncertainty. AAPL also trades reasonably relative to its past and a strong holiday season would provide some nice momentum for the stock.

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