Chipotle Mexican Grill (CMG - Free Report) is introducing “chorizo” a mix of spicy pork and chicken in some of its restaurants in select cities. The offering proved to be popular among guests when it was tested last year.
The new addition to the menu has been made available at select stores from Jun 29. Currently, only six of its restaurants are serving this special item to guests. Columbus, New York City, Sacramento, San Diego, Denver and Dulles are the chosen locations for Chipotle’s initial launch of “chorizo”.
The company’s first-quarter 2016 revenues were marred by negative publicity surrounding the E. coli and norovirus outbreaks in many states, which began toward the end of 2015.
Traffic was severely hurt following the news about the outbreak in Oregon and Washington. Naturally, as a safety measure, the fast casual chain was forced to close several outlets. Although these were reopened later with fresh ingredients, and after deep cleaning and sanitizing, the incidents dealt a severe blow to Chipotle’s sales.
The fact that Chipotle uses only healthy ingredients has long been its marketing strength and attracted customers despite its comparatively high prices. However, with the negative publicity associated with the E. coli outbreak, Chipotle has fallen out of favor with health-conscious diners. So it is leaving no stone unturned to lure customers back to its restaurants.
The launch of “chorizo” is another step in this direction. Previously, the company had given away free burritos as a promotional offer.
Chipotle currently has a Zacks Rank #4 (Sell).
Stocks to Consider
Investors interested in the restaurant industry can also consider Famous Dave's of America Inc. (DAVE - Free Report) , Dave & Buster's Entertainment, Inc. (PLAY - Free Report) , and Carrols Restaurant Group, Inc. (TAST - Free Report) . All of them sport a Zacks Rank #1 (Strong Buy).
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It’s a little-known chemical company that’s up 65% over last year, yet still dirt cheap. With unrelenting demand, soaring 2022 earnings estimates, and $1.5 billion for repurchasing shares, retail investors could jump in at any time.
This company could rival or surpass other recent Zacks’ Stocks Set to Double like Boston Beer Company which shot up +143.0% in little more than 9 months and NVIDIA which boomed +175.9% in one year.
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Chipotle Mexican Grill (CMG - Free Report) is introducing “chorizo” a mix of spicy pork and chicken in some of its restaurants in select cities. The offering proved to be popular among guests when it was tested last year.
The new addition to the menu has been made available at select stores from Jun 29. Currently, only six of its restaurants are serving this special item to guests. Columbus, New York City, Sacramento, San Diego, Denver and Dulles are the chosen locations for Chipotle’s initial launch of “chorizo”.
The company’s first-quarter 2016 revenues were marred by negative publicity surrounding the E. coli and norovirus outbreaks in many states, which began toward the end of 2015.
Traffic was severely hurt following the news about the outbreak in Oregon and Washington. Naturally, as a safety measure, the fast casual chain was forced to close several outlets. Although these were reopened later with fresh ingredients, and after deep cleaning and sanitizing, the incidents dealt a severe blow to Chipotle’s sales.
The fact that Chipotle uses only healthy ingredients has long been its marketing strength and attracted customers despite its comparatively high prices. However, with the negative publicity associated with the E. coli outbreak, Chipotle has fallen out of favor with health-conscious diners. So it is leaving no stone unturned to lure customers back to its restaurants.
The launch of “chorizo” is another step in this direction. Previously, the company had given away free burritos as a promotional offer.
Chipotle currently has a Zacks Rank #4 (Sell).
Stocks to Consider
Investors interested in the restaurant industry can also consider Famous Dave's of America Inc. (DAVE - Free Report) , Dave & Buster's Entertainment, Inc. (PLAY - Free Report) , and Carrols Restaurant Group, Inc. (TAST - Free Report) . All of them sport a Zacks Rank #1 (Strong Buy).
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>
Zacks Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
It’s a little-known chemical company that’s up 65% over last year, yet still dirt cheap. With unrelenting demand, soaring 2022 earnings estimates, and $1.5 billion for repurchasing shares, retail investors could jump in at any time.
This company could rival or surpass other recent Zacks’ Stocks Set to Double like Boston Beer Company which shot up +143.0% in little more than 9 months and NVIDIA which boomed +175.9% in one year.
Free: See Our Top Stock and 4 Runners Up >>
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