Investors React to Snapchat's Historic IPO

BABA

Snap Inc., the parent company of picture messaging app Snapchat, priced its highly-anticipated initial public offering at $17 per share Thursday, valuing the company at $24 billion. As investors waited for the first shares of Snap Inc. to finally begin trading, the social media world was buzzing about the pricing, valuation, and long-term future of one of the world’s most exciting young companies.

The Details

At $17 per share, Snap Inc. came in above its expected range of $14 to $16 per share, but either way, the IPO was slated to become the largest initial public offering since Alibaba (BABA - Free Report) debuted in 2014 (also read: Snapchat's $24 Billion IPO Arrives, The Biggest Tech Debut Since Alibaba)

Although its IPO prospectus defined it as a “camera company,” Snapchat is clearly a major playeron the social media landscape. In a broader sense, this is a massive day for the entire tech sector, as debuts like this are becoming increasingly rare.

For more on the ins and outs of the IPO, check out this exclusive interview from the Zacks Friday Finish Line Team and Kathleen Smith, a co-founder of IPO-focused research firm Renaissance Capital:

 

Social Media Reactions

Snapchat was hogging all of the headlines on Thursday morning:

 

$SNAP Stats #SnapIPO https://t.co/h6PBRa8mDp pic.twitter.com/11mpSRz458

— FOX Business (@FoxBusiness) March 2, 2017

And Snapchat co-founders Evan Spiegel and Bobby Murphy were on hand to ring the opening bell at the New York Stock Exchange:

Markets open flat; $SNAP to begin trading on the NYSE soon https://t.co/1NmPDsrHwG pic.twitter.com/N2m8e9pnJ2

— CNBC (@CNBC) March 2, 2017

As is standard with these massive market events, the sentiment on social media was mixed. Plenty of optimistic investors seem to have confidence in Snapchat’s current user experience and future potential:

Interesting angle on $SNAP: In 5-10 years Snap's hardware will change the way we communicate. https://t.co/ewxzhBsyMv

— andrew furman (@furman) March 2, 2017

medaytrading shared an idea on StockTwits

Don't listen to anyone's opinion on $SNAP over age 35

— Joseph (@Joseph_Zilla) March 2, 2017

On the other hand, some investors are concerned about the company’s ability to make money and are not buying into the “hype” surrounding the IPO:

badfishsupertramp shared an idea on StockTwits

Worth $24 billion, $SNAP is trading at a 59-60x trailing revenue multiple.

el oh el.

— Alex (@alex) March 1, 2017

chris_barran shared an idea on StockTwits

Bottom Line

How will Snapchat fare in the future? Well, no one truly knows for sure, and its first day of trading will most likely by an unreliable gauge of its potential. In the social media sphere, Facebook had a rocky first day of trading, while shares of Twitter were up more than 70% on their debut. Now look where both companies are.

Nevertheless, today is a historic day on the market. Another major tech company has joined the fray, and whether you believe in the company or not, you must admit that these are exciting times.

Sentiment across the social media world was clearly split. How do you feel about Snapchat’s IPO? Join the conversation with ZacksResearch onStockTwits and Twitter!

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