Viacom, Cisco Pair Up to Develop Video Distribution Network

CSCO ADDYY RCKY

Viacom Inc.  recently announced a collaboration with technology giant Cisco Systems (CSCO - Free Report) to develop an enhanced video distribution network foundation. This will help in widening dissemination of branded content across multiple linear, digital and mobile screens for viewers in North America namely, United States, Canada, Mexico and the Caribbean belt.

The alliance with Cisco will enable Viacom and its affiliates to leverage the advanced features of Cisco D9800 Network Transport Receiver and realize greater efficiencies on content reception and distribution.

Per David Kline, Chief Technology Officer of Viacom, the partnership with Cisco upgrades the company’s journey to a next-gen level of video broadcast network. This would reinforce its delivery of advanced visual experiences as well as allow affiliates to grow their platform architecture.

Viacom was also in news recently, courtesy its plans to expand operations in the Scandinavian region of Europe. Viacom International Media Networks, a division of Viacom, decides to offer a new subscription video-on-demand — Paramount+ — in Denmark, Sweden and Norway from October onward (read more: Viacom to Expand Foothold in Europe with Paramount+).

 

Zacks Rank & Key Picks

Viacom currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the Consumer Discretionary sector are Adidas AG (ADDYY - Free Report) and Rocky Brands, Inc. (RCKY - Free Report) , both sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Shares of Adidas and Rocky Brands have surged 39.2% and 32.6%, respectively, in a year.

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