Electronic Arts and the Star Wars In-Game Purchase Fiasco

TTWO DIS EA

Electronic Arts Inc (EA - Free Report) has been in the news since the messed-up launch of its highly anticipated game, Star Wars Battlefront 2 last week.

Released on Nov 17, Battlefront has received mostly okayish kind of reviews but apparently it was the outrage over the exorbitant pricing of in-games purchases that compelled EA to temporarily turn off all micro transactions in the game. EA’s shares have lost 1.1% of their value since Nov 17.

EA’s move to stall in-game micro transactions has found support from The Walt Disney Company's (DIS - Free Report) Lucasfilm, the production company behind Star Wars. The Washington Post quoted Lucasfilm saying, “Star Wars has always been about the fans--and whether it's Battlefront or any other Star Wars experience, they come first. That's why we support EA's decision to temporarily remove in-game payments to address fan concerns."

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