Apple (AAPL) Expands in AR, Acquires Headset Maker Vrvana

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Apple Inc (AAPL - Free Report) CEO Tim Cook has been vocal about augmented reality (AR) for quite some time now. He views it as the next big computing platform.

To boost its efforts, Apple has purchased Canada-based AR headset maker, Vrvana for $30 million, per a TechCrunch Report.

Vrvana Totem

Vrvana is best known for its Totem headset, which combines AR and virtual reality (VR) technologies. The headset also has “inside out” tracking. The company on its website describes Totem as “immersion at its finest”. While describing Totem, the company adds that “Totem’s ability to produce truly opaque blacks and seamlessly blend the real world with the virtual enables the creation of unique mixed reality experiences so credible that your customers will actually believe that they are in the action.”

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