Facebook Reportedly Rolls Out Dating Feature in Colombia

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Facebook has reportedly launched Facebook Dating in Colombia. Notably, the feature, which is free, will be part of its mobile platform only.

The social media giant had first announced the feature at its annual F8 conference in May this year. The company unveiled an opt-in feature for Facebook users that will pair them up with potential dating partners based on existing profile information and also allow them to build a separate dating profile that will not be visible to their other friends.

In an effort to be different from Match Group’s (MTCH - Free Report) Tinder, Facebook is trying to project its dating feature for people seeking serious long-term relationships.

Notably, online dating is catching up very fast in South America and this is probably why Facebook has rolled out the service in Colombia. With the company’s 30 million monthly active users (MAUs), the feature is expected to be adopted very quickly

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