Apple Boosts Music Service Offerings With Asaii Acquisition

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Apple (AAPL - Free Report) is leaving no stone unturned to boost its music service offerings. Per musically, the company has acquired music analytics startup, Asaii, for less than $100 million, to bolster its position in this market.

Co-founded in 2016 by Kuriakose Sony Theakanath, Austin Chen and Chris Zhang, Asaii is an “automated machine learning A&R and music management platform.” Prior to this deal, Apple completed the acquisition of UK-based Shazam Entertainment.

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