Can Investments in Content Aid Bilibili's (BILI) Q3 Earnings?

BILI

Bilibili Inc. (BILI - Free Report) is set to report third-quarter 2018 results on Nov 20.

In the last reported quarter, Bilibili posted loss of a penny wider than the Zacks Consensus Estimate of a break-even.

Revenues of $155.1 million surged 76% from the year-ago quarter.

The Zacks Consensus Estimate for third-quarter revenues is currently pegged at $147.5 million. The consensus mark for the bottom line is pegged at loss of 9 cents per share.

Let’s see how things are shaping up prior to this announcement.

Expanding E-sports Gaming Content

Bilibili is looking to boost e-sports gaming content offerings on its platform. Gaming was the third most (of the top five) popular content category in second-quarter fiscal 2018.

In third-quarter 2018, Bilibili bought a team in Activision’s Overwatch League 2019 season. The 2018 league had a scintillating start with more than 10 million viewers watching the event in the first week of the inaugural season. The recently concluded 2018 season attracted increased viewership, sponsors and media coverage.

E-sports is the top viewed video content on Bilibili’s platform. Further, with the e-sports economy expected to total $906 million in 2018, up from $696 million in 2017, per Newzoo and scale up to $1.5 billion by 2020, the company’s move in this direction makes sense as this is expected to boost engagement levels and increase active users.

Notably, average monthly active users (MAUs) and mobile MAUs were 85.0 million and 71.4 million, up 30% and 39% year over year respectively, in the last reported quarter.

Additionally, during third quarter, the company extended its partnership with Aniplex to provide new and improved content for its mobile game Fate/Grand Order. Notably, Fate/Grand Order and Azur Lane primarily contributed to 61% increase in mobile game revenues (77% of total revenues) to $119.5 million in second-quarter 2018.

Bilibili Inc. Sponsored ADR Price and EPS Surprise

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