Here's Why Investors Should Bet on Twitter (TWTR) Right Now

DIS HIMX

Twitter is firing on all cylinders. This Zacks Rank #1 (Strong Buy) stock has gained 29.4% year-to-date outperforming the S&P 500 Composite’s decline of 1.2%. The company’s focus on adding plethora of new features and security initiatives that are boosting user engagement level are the primary growth drivers.

Live Streaming Deals & New Features Boost Ad Dollars

Twitter’s ad revenues (85.7% of total revenues) are expected to witness an improvement owing to its live streaming push. Additionally, the company has tried to grab live video deals and strengthen its streaming content portfolio.

Currently, Twitter has deals with Disney’s (DIS - Free Report) ESPN, NBCUniversal, Viacom, Activision Blizzard and others. The company also offers more live sports, which includes weekly live MLS and MLB games.

Further during the third quarter, Twitter signed 11 new live-streaming, highlight, Amplify, and video-on-demand agreements (out of which, eight are from international markets).

Markedly, Twitter remains an invaluable source for news outlets and regular users to distribute instant information. This has helped the company’s other revenue source, its data licensing business, see its revenues jump 25% to $108 million.

Twitter, Inc. Revenue (TTM)

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