Apple (AAPL - Free Report) is strengthening its footprint in the music space. Reportedly, the iPhone maker recently acquired London-based Artists and Repertoire (A&R) and creative services company, Platoon, for an undisclosed amount.
Founded in 2016 by Saul Klein, Denzyl Feigelson and Ben Grabiner, Platoon is known to tap independent and emerging artists that it believes will make it big. Thereafter, the company will fund, distribute, and market the artists’ content, helping them reach a wider audience or even better get noticed by big labels.
Hence, Platoon’s acquisition is expected to help Apple easily identify upcoming popular artists, thereby eliminating the need to depend on labels and publishers. Additionally, Apple Music’s Up Next Platform, featuring select rising artists, is expected to get significant boost.
While Platoon will use analytics to build marketing strategies and target audiences, Apple’s recent acquisition of music analytics startup, Asaii is capable of providing detailed music data insights. Asaii’s tools and technologies will add value to Apple’s Music for Artists platform, which allows artists to understand the impact of their music across Apple Music and iTunes.
Notably, Apple’s major competitor Spotify (SPOT - Free Report) also unveiled a similar feature, which allows artists to directly upload their work on the company’s platform and see music related metrics.
Apple Inc. Revenue (TTM)
Zacks Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
It’s a little-known chemical company that’s up 65% over last year, yet still dirt cheap. With unrelenting demand, soaring 2022 earnings estimates, and $1.5 billion for repurchasing shares, retail investors could jump in at any time.
This company could rival or surpass other recent Zacks’ Stocks Set to Double like Boston Beer Company which shot up +143.0% in little more than 9 months and NVIDIA which boomed +175.9% in one year.
Free: See Our Top Stock and 4 Runners Up >>
Apple (AAPL - Free Report) is strengthening its footprint in the music space. Reportedly, the iPhone maker recently acquired London-based Artists and Repertoire (A&R) and creative services company, Platoon, for an undisclosed amount.
Founded in 2016 by Saul Klein, Denzyl Feigelson and Ben Grabiner, Platoon is known to tap independent and emerging artists that it believes will make it big. Thereafter, the company will fund, distribute, and market the artists’ content, helping them reach a wider audience or even better get noticed by big labels.
Hence, Platoon’s acquisition is expected to help Apple easily identify upcoming popular artists, thereby eliminating the need to depend on labels and publishers. Additionally, Apple Music’s Up Next Platform, featuring select rising artists, is expected to get significant boost.
While Platoon will use analytics to build marketing strategies and target audiences, Apple’s recent acquisition of music analytics startup, Asaii is capable of providing detailed music data insights. Asaii’s tools and technologies will add value to Apple’s Music for Artists platform, which allows artists to understand the impact of their music across Apple Music and iTunes.
Notably, Apple’s major competitor Spotify (SPOT - Free Report) also unveiled a similar feature, which allows artists to directly upload their work on the company’s platform and see music related metrics.
Apple Inc. Revenue (TTM)
Zacks Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
It’s a little-known chemical company that’s up 65% over last year, yet still dirt cheap. With unrelenting demand, soaring 2022 earnings estimates, and $1.5 billion for repurchasing shares, retail investors could jump in at any time.
This company could rival or surpass other recent Zacks’ Stocks Set to Double like Boston Beer Company which shot up +143.0% in little more than 9 months and NVIDIA which boomed +175.9% in one year.
Free: See Our Top Stock and 4 Runners Up >>
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