Should Netflix Worry About Rising Threat From Apple, Disney?

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Netflix’s (NFLX - Free Report) content strength driven by aggressive investments has helped it to establish its dominance in the streaming space. The company’s subscribers hit 139.26 million globally at the end of 2018. Notably, the company amassed 28.62 million in the full year. Netflix now expects to add 8.90 million subscribers in the first quarter of 2019.

Apart from content strength, Netflix’s massive subscriber growth can be attributed to binge viewing and a low-cost plan compared with most of the traditional cable companies and broadcasters.

Cord-cutting has been significantly hurting traditional media companies’ top-line growth. Moreover, apart from AT&T’s (T - Free Report) HBO Now and Hulu, none of the other streaming services from legacy media companies, have been able to match Netflix’s footprint, in terms of content as well as marketing.

However, the streaming market is now expected to face a major disruption with upcoming services from Disney (DIS - Free Report) and Apple (AAPL - Free Report) . While the media behemoth with its brand name and vast library is Netflix’s closest competitor, Apple’s huge cash reserves and strong leadership team are a few aspects to look out for.

Innovative Strategies Help Netflix to Dominate

Netflix is taking a number of unique and essential steps to set it apart from its peers. The company has forayed into interactive content, expanded regional content in international markets and tweaked its theatrical distribution strategy. Its content strength is helping it to win awards and accolades

Netflix, Inc. Revenue (TTM)

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