Roku (ROKU) Adds New Licensee Brands for Roku TV in 2020

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Roku, Inc. (ROKU - Free Report) continues to expand its reach. The company revealed that there will be at least 15 manufacturers making Roku TVs in 2020, including its own branded units, at CES 2020.

Partners will include Walmart’s (WMT - Free Report) ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL, and Westinghouse. These brands will offer televisions across the United States, Canada, Mexico, and the UK.

Current partner Westinghouse will increase Roku TV offerings in Mexico while new partners Polaroid, InFocus and Walmart’s ATVIO will sell Roku TV models in Mexico as well.

Roku already works closely with Walmart, offering the retailer exclusive devices like Roku media players that are only sold at Walmart, as well as smart audio devices including a soundbar and subwoofer sold under Walmart’s own brand.

Moreover, Hisense and TCL will also extend their Roku TV options with new models later in 2020.

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