The Procter & Gamble Company (PG - Free Report) , also known as P&G, remains keen on boosting its women’s care portfolio. In sync with this, the company intends to buy a growing female body care company – Billie Inc. – for an undisclosed amount. Billlie is a subscription-oriented direct-to-consumer brand, catering to women’s beauty and grooming needs. The company offers quality shaving products and a premium body care range. Its portfolio comprises razors, shaving cream, body wash and body lotion.
The transaction is likely to be complementary to P&G’s existing female grooming portfolio, which includes the Venus, Braun and Joy brands. The company expects to benefit by combining its strong digital and direct-to-consumer marketing capabilities and a growing range of personal care products with the fresh, digitally-native brand, which appeals to Millennial and Gen Z consumers. Further, P&G expects Billie’s high-quality, naturals-focused razors and body care products to make its portfolio more dynamic.
Following the acquisition, Billie’s co-founders, Georgina Gooley and Jason Bravman, will continue to lead the brand’s operations.
As for Billie, the brand will benefit from P&G’s strong presence and ability to create global household brands. It expects P&G’s strong brand-building capabilities to help create a stronger brand for women.
In all, this combination is expected to further strengthen P&G’s grooming business and boost Billie.
P&G focuses on improving its product portfolio through strategic initiatives, which enable it to concentrate on its fast-growing businesses. For this, the company relies on its strategy of acquiring complementary businesses. Notably, it has acquired a private company — This Is L. — which produces period products with natural ingredients. This will aid in expanding its naturals product range, which is a key focus area for most day-to-day consumer product companies at present.
Some of its other acquisitions are the beauty brand – First Aid Beauty, the consumer health business of Germany-based Merck KGaA and Walker & Company brands in 2018.
These buyouts should bolster the company’s product portfolio in various categories.
We believe that P&G’s strong focus on enhancing brand portfolio through strategic acquisitions will expand customer base and aid productivity.
This Zacks Rank #2 (Buy) stock has gained 34.4% in the past year compared with the industry’s rise of 19.5%.
Looking for Other Favorable Picks? Check These
Helen of Troy Limited (HELE - Free Report) has a long-term earnings growth rate of 9.2%. It currently carries a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
The Estee Lauder Companies Inc. (EL - Free Report) has a long-term earnings growth rate of 12.8%. It presently has a Zacks Rank #2.
Coty Inc. (COTY - Free Report) , also a Zacks Rank #2 stock, has a long-term earnings growth rate of 6.7%.
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Zacks Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
It’s a little-known chemical company that’s up 65% over last year, yet still dirt cheap. With unrelenting demand, soaring 2022 earnings estimates, and $1.5 billion for repurchasing shares, retail investors could jump in at any time.
This company could rival or surpass other recent Zacks’ Stocks Set to Double like Boston Beer Company which shot up +143.0% in little more than 9 months and NVIDIA which boomed +175.9% in one year.
Free: See Our Top Stock and 4 Runners Up >>
The Procter & Gamble Company (PG - Free Report) , also known as P&G, remains keen on boosting its women’s care portfolio. In sync with this, the company intends to buy a growing female body care company – Billie Inc. – for an undisclosed amount. Billlie is a subscription-oriented direct-to-consumer brand, catering to women’s beauty and grooming needs. The company offers quality shaving products and a premium body care range. Its portfolio comprises razors, shaving cream, body wash and body lotion.
The transaction is likely to be complementary to P&G’s existing female grooming portfolio, which includes the Venus, Braun and Joy brands. The company expects to benefit by combining its strong digital and direct-to-consumer marketing capabilities and a growing range of personal care products with the fresh, digitally-native brand, which appeals to Millennial and Gen Z consumers. Further, P&G expects Billie’s high-quality, naturals-focused razors and body care products to make its portfolio more dynamic.
Following the acquisition, Billie’s co-founders, Georgina Gooley and Jason Bravman, will continue to lead the brand’s operations.
As for Billie, the brand will benefit from P&G’s strong presence and ability to create global household brands. It expects P&G’s strong brand-building capabilities to help create a stronger brand for women.
In all, this combination is expected to further strengthen P&G’s grooming business and boost Billie.
P&G focuses on improving its product portfolio through strategic initiatives, which enable it to concentrate on its fast-growing businesses. For this, the company relies on its strategy of acquiring complementary businesses. Notably, it has acquired a private company — This Is L. — which produces period products with natural ingredients. This will aid in expanding its naturals product range, which is a key focus area for most day-to-day consumer product companies at present.
Some of its other acquisitions are the beauty brand – First Aid Beauty, the consumer health business of Germany-based Merck KGaA and Walker & Company brands in 2018.
These buyouts should bolster the company’s product portfolio in various categories.
We believe that P&G’s strong focus on enhancing brand portfolio through strategic acquisitions will expand customer base and aid productivity.
This Zacks Rank #2 (Buy) stock has gained 34.4% in the past year compared with the industry’s rise of 19.5%.
Looking for Other Favorable Picks? Check These
Helen of Troy Limited (HELE - Free Report) has a long-term earnings growth rate of 9.2%. It currently carries a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
The Estee Lauder Companies Inc. (EL - Free Report) has a long-term earnings growth rate of 12.8%. It presently has a Zacks Rank #2.
Coty Inc. (COTY - Free Report) , also a Zacks Rank #2 stock, has a long-term earnings growth rate of 6.7%.
Today's Best Stocks from Zacks
Would you like to see the updated picks from our best market-beating strategies? From 2017 through Q3 2019, while the S&P 500 gained +39.6%, five of our strategies returned +51.8%, +57.5%, +96.9%, +119.0%, and even +158.9%.
This outperformance has not just been a recent phenomenon. From 2000 – Q3 2019, while the S&P averaged +5.6% per year, our top strategies averaged up to +54.1% per year.
See their latest picks free >>
Zacks Names "Single Best Pick to Double"
From thousands of stocks, 5 Zacks experts each have chosen their favorite to skyrocket +100% or more in months to come. From those 5, Director of Research Sheraz Mian hand-picks one to have the most explosive upside of all.
It’s a little-known chemical company that’s up 65% over last year, yet still dirt cheap. With unrelenting demand, soaring 2022 earnings estimates, and $1.5 billion for repurchasing shares, retail investors could jump in at any time.
This company could rival or surpass other recent Zacks’ Stocks Set to Double like Boston Beer Company which shot up +143.0% in little more than 9 months and NVIDIA which boomed +175.9% in one year.
Free: See Our Top Stock and 4 Runners Up >>
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