Pinterest Overtakes Snapchat in Popularity Among US Users

SNAP PINS

Pinterest (PINS - Free Report) shares jumped 9.6% to close at $21.51 on Jan 14 after an eMarketer report showed that it surpassed Snapchat (SNAP - Free Report) as the third-largest social media service in the United States, following Facebook and Instagram.

Per the report, Pinterest had 82.4 million users in 2019, up 9.1% year over year compared with Snapchat’s 80.2 million users, which was up 5.9% year over year.

Pinterest’s user growth can be attributed to its universal appeal across different age groups, while Snapchat caters primarily to a younger audience.

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