Apple (AAPL) Lifts Online iPhone Sales Limit Amid Coronavirus Woes

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Apple (AAPL - Free Report) has removed the purchase limits applied to iPhone, new iPad Pro and new MacBook Air in countries outside of China, per a Reuters report.

As customers are unable to access brick-and-mortar stores due to the coronavirus outbreak, the iPhone maker is now allowing them to purchase more than 10 iPhones on its online platform.

The pandemic is having a major impact on the entire tech industry, with disruption in supply chains and closed production facilities resulting in price hike and short supply of devices.

Last week, the iPhone-maker had limited bulk purchases of iPhones and other products to two devices per order as it faces supply constraints related to the global pandemic, per a Reuters report.

It may well have been that there was a supply-chain issue that has been resolved, or that demand is now falling faster than the company expected.

Notably, all physical Apple Stores outside China remain closed indefinitely. In such scenario, Apple’s non-iPhone businesses, particularly Services and Wearables, are expected to drive top-line growth in fiscal 2020 and beyond.

Can Services & Non-iPhone Devices Aid Apple?

Apple currently has more than 480 million paid subscribers across its Services portfolio. App Store continues to draw the attention of prominent developers from around the world, helping the company offer appealing new apps that drive traffic.

Notably, Apple Music currently has more than 60 million paid subscribers. Moreover, it offers more than 60 million songs, with world class music experts and taste makers curating thousands of playlists and daily selections in 115 countries.

Apple Inc. Price and Consensus

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