Facebook (FB) Inks Music Licensing Deal With India's Saregama

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Facebook recently entered into a global licensing deal with Saregama to bring this India-based music label’s vast catalogue of songs to its core platform and Instagram, per a Reuters report.

While the terms of the deal were not disclosed, this partnership will allow users to add the label's music across various formats like videos, stories via music stickers, and other creative content on Facebook and Instagram. Users will also be able to add songs to their Facebook profile.

Formerly known as The Gramophone Company of India, Saregama owns the largest music archives in India with a rich catalog of over 100K songs in different genres in more than 25 languages.

Facebook’s shares have returned 12.1% on a year-to-date basis, outperforming the industry’s 11.3% in the same period, gaining from robust user growth and engagement amid the pandemic-caused disruption.

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