Disney (DIS) to Launch Disney+ Hotstar Multiplex in India

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Disney (DIS - Free Report) has been focusing on strengthening its footprint in India’s growing video streaming market, which now has 39 companies offering streaming services including Disney+ Hotstar streaming services launched on Mar 29.

Disney+ Hotstar streaming services announced the launch of Disney+ Hotstar Multiplex that will see the direct release of Bollywood movies on the OTT platform that were originally slated for a theatrical release.

The pandemic has severely affected the release calendar of Bollywood with producers looking at streaming platforms as an alternative. Disney has lined up the release of seven big-ticket Bollywood films between July and October on the streamer.

The initiative called ‘First Day First Show ki home delivery’ by Disney+ Hotstar Multiplex is aimed at re-imagining the theatrical experience, which has been stalled since mid-March in the wake of the coronavirus-led shutdown.

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