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Gartner Positions Oracle in Leaders Quadrant for Master DataManagement of Customer Data Solutions

Print Share

REDWOOD SHORES, CA, Jan 09, 2013 (MARKETWIRE via COMTEX) -- Oracle (NASDAQ:ORCL)

News Facts

--  For the sixth consecutive year, Gartner, Inc. has named Oracle as a
    Leader in its "Magic Quadrant for Master Data Management of Customer
    Data Solutions." (1)
--  Gartner's Magic Quadrant reports position vendors within a particular
    quadrant based on their completeness of vision and ability to execute.
--  According to Gartner, "Vendors in the Leaders quadrant have strong
    results and delivery capabilities, and will continue to have them.
    They typically possess a large, satisfied customer base (relative to
    the size of the market) and enjoy high visibility in the market. The
    size and financial strength of the Leaders enable them to remain
    viable in a challenging economy. Leaders have mature offerings and
    track records of successful deployments, even in the most-challenging
    environments, across all geographies and in many vertical industries.
    Leaders have the strategic vision to address evolving client
    requirements; however, they're not always the best choice."
--  "Master Data Management (MDM) is a technology-enabled discipline in
    which business and IT work together to ensure the uniformity,
    accuracy, stewardship, semantic consistency and accountability of the
    enterprise's official, shared master data assets. Master data is the
    consistent and uniform set of identifiers and extended attributes that
    describes the core entities of the enterprise, such as customers,
    prospects, citizens, suppliers, sites, hierarchies, and chart of
    accounts," according to Gartner.
--  In relation to customer master data, Gartner explained, "The ability
    to create, maintain and leverage a single, trusted, shareable version
    of customer master data is increasingly seen as an essential
    requirement in commercial and noncommercial organizations to support
    business processes and business decision making."
--  By enabling organizations to centralize customer information from
    heterogeneous systems, Oracle Customer Hub creates a single view of
    customer information that can be leveraged and shared across
    functional departments in the enterprise, as well as externally with
    trading partners.
--  The Oracle Customer Hub leverages Oracle Enterprise Data Quality to
    arm organizations with high quality, trusted data for any enterprise
    application that drives better business decision-making and enables
    companies to target products, services, sales and marketing efforts
    with greater accuracy.
--  Oracle Customer Hub is part of Oracle Master Data Management that also
    includes Oracle Product Hub, Oracle Supplier Hub, Oracle Site Hub,
    Oracle Data Relationship Management, Oracle Enterprise Data Quality
    and their vertical variants. It is the most complete, best-in-class,
    MDM offering on the market, and helps customers consolidate and
    maintain complete, accurate, and authoritative master data across the
    entire enterprise.

Supporting Quote

--  "The ability to create a single view of the customer is extremely
    valuable to organizations as it helps them to understand and enhance
    the customer experience, improve the bottom line, and increase
    efficiency across the enterprise," said Melissa Boxer, vice president,
    Customer Hub Product Strategy, Oracle. "We believe Oracle's position
    in the Leaders Quadrant of Gartner's Magic Quadrant for Master Data
    Management of Customer Data Solutions is a testament to our commitment
    to providing best-in-class functionality across the industry's most
    complete MDM portfolio. By gaining a singular view of information
    across all organizational departments and analytical systems and
    augmenting it with social intelligence, our customers have an improved
    customer experience management solution and can make better decisions
    about their business."

Supporting Resources

--  Magic Quadrant for Master Data Management of Customer Data Solutions
--  Oracle Master Data Management
--  Connect with the Oracle Master Data Management online community: MDM
    Blog

(1) Gartner, Inc., "Magic Quadrant for Master Data Management of Customer Data Solutions," by John Radcliffe and Bill O'Kane, October 18, 2012

About Oracle Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com.

Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Contact Info
Nicole Maloney
Oracle
+1.650.506.0806
Email Contact
Simon Jones
Blanc & Otus
+1.415.856.5155
Email Contact

SOURCE: Oracle Corporation

http://www2.marketwire.com/mw/emailprcntct?id=DAB989E23FF0FA2E
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