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Company Name Symbol %Change
American Red Cross Increases Online Donations, Breaks TransactionRecords Using Oracle's ATG Web Commerce

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News Facts

--  The American Red Cross has implemented Oracle's ATG Web Commerce
    solutions, components of Oracle Commerce, to improve personalization
    and drive donations in support of its humanitarian services and
    programs through an improved customer experience on
--  Red Cross deployed ATG Web Commerce to replace several hundred local
    Web sites with a single, standardized site that provides a better
    customer experience, reduces overall expenses and at the same time
    allows regional organizations to shape information and address local

Delivering During a Crisis

--  In the days following Hurricane Sandy, Red Cross relied heavily on its
    new Web site so people could get regional updates, find local
    shelters, donate money and volunteer for disaster relief efforts.
--  During the Hurricane Sandy telethon on NBC, the Red Cross site handled
    peak volumes of more than 500,000 page requests per minute, 75,000
    concurrent credit card users, and 22 financial transactions per second
    with 100 percent uptime.
--  The ATG Web Commerce platform enables Red Cross to deliver information
    based on a visitor's location, so the organization was able to target
    content. That means that people in affected areas saw shelter and
    services updates while those coming to the site from outside the
    Sandy-impacted area could quickly find ways to volunteer, give blood,
    or make financial donations.

Helping to Mobilize the Power of Volunteers and Donors

--  Volunteers and donors engage with the Red Cross in many different
    ways; the new site provides patrons with a consolidated view of their
    involvement, including volunteer work, monetary contributions, blood
    donations, online CPR courses and merchandise purchases.
--  The charitable organization -- which responds to roughly 70,000
    disasters per year, helping millions of people in need -- uses ATG Web
    Commerce On Demand to contain costs while having the infrastructure
    required to handle extreme increases in traffic during domestic and
    international disasters.
--  Red Cross also uses ATG Web Commerce Service Center to make it easier
    to relay vital information gathered locally during disasters and
    respond faster to volunteer and donor inquiries.
--  Empathy Lab and McFadyen Consulting Group, both Gold level partners in
    Oracle PartnerNetwork (OPN), worked with Red Cross on the new Web

Supporting Quotes

--  "We used Oracle's ATG Web Commerce personalization and content
    targeting capabilities during our Sandy response to update and make
    changes hourly, to keep people informed and make it easier for them to
    get help and know how to help," said Craig Oldham, Vice President of
    Marketing, Digital Engagement, American Red Cross. "Bringing all of
    the touchpoints onto a single platform makes it possible for us to
    offer users a personalized, consistent experience while reducing
    overall costs. We are using ATG Web Commerce to streamline how we
    engage and interact with donors, volunteers, course-takers and
--  "Oracle's ATG Web Commerce has enabled us to standardize and simplify
    e-commerce operations, improve security and compliance, handle a
    disaster-related surge in activity, and provide new and better ways to
    connect with and to serve individuals and communities," said Suzanne
    Hall, Vice President of Information Technology, Multi Channel Commerce
    and Security, American Red Cross.
--  "By standardizing on Oracle's ATG Web Commerce, the American Red Cross
    is equipping its teams to connect more effectively and efficiently
    with key audiences while making it easier for people to get involved,"
    said Mike Webster, Senior Vice President and General Manager, Oracle
    Retail. "When you centralize commerce operations and deploy the right
    tools, you also improve the ability to make the end user's experience
    more personally relevant, satisfying and productive."

Supporting Resources

--  About The American Red Cross
--  About Oracle ATG Web Commerce
--  Oracle Retail on Facebook, Twitter and YouTube
--  Oracle Insight-Driven Retailing Blog
--  Oracle Retail in the News
--  Oracle Retail Asset and Centralized Knowledge Portal
--  Complete Commerce Blog
--  @OracleCommerce

About Oracle Retail Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels. For more information, visit our Web site at

About Oracle in Industries Oracle industry solutions leverage the company's best-in-class portfolio of products to address complex business processes relevant to retail, helping speed time to market, reduce costs, and gain a competitive edge.

About Oracle Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit

Trademark Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Greg Lunsford
Email Contact
Mary Ellen Amodeo
Amodeo Associates
Email Contact

SOURCE: Oracle Corporation

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