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MarketExclusive: Mobivity - Local Advertising's Online Future

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(Thomson Reuters ONE via COMTEX) -- MarketExclusive: Mobivity - Local Advertising's Online Future

Mobivity Holdings Corporation (OTCQB:MFON) today published a blog post on TheChairmansBlog.com. TheChairmansBlog.com is an exclusive, online media publication that enables key executive officers a unique platform to share insights about their company and industry trends.

Mobivity's Chairman and CEO, Dennis Becker, provided his market analysis regarding the decline of consumer attention to traditional local advertising methods, and the direct correlation to the shift by consumers to mobile phones and tablets. Despite this shift, according to Mr. Becker, mobile ad spending has not kept pace. "Other new mobile marketing services such as Yelp (NYSE:YELP) and Four Square bring a uniquely 'mobile' approach to marketing, with particular focus on local advertisers," said Mr. Becker. Mobivity's patented mobile advertising solution has created real opportunities for local advertisers to break into the growing world of mobile consumer engagement. Read the full blog post from Dennis Becker on TheChairmansBlog.com (http://www.thechairmansblog.com/dennis-becker/2012-12/local-advertisings-online-future.html).

About Mobivity Holdings Corporation

Mobivity Holdings Corporation (OTCQB:MFON) is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities, as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through its Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity's clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

About TheChairmansBlog.com:

TheChairmansBlog.com is an exclusive, online media publication where publically and privatively held firms alike share insights about their companies and industries. TheChairmansBlog.com enables upper tier management to discuss issues that are of importance to their stakeholders, shareholders, and interested parties in an informal environment. In addition to management's insightful blog posts, TheChairmansBlog.com staff and aggregate partners contribute articles on finance, technology, health, and energy while providing updated market trends, news, and information. http://www.thechairmansblog.com/

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the

information contained therein.

Source: marketexclusive via Thomson Reuters ONE

HUG#1664738

Copyright (C) 2012 Thomson Reuters ONE. All rights reserved.

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